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THE NORDICS' LEADING INFLUENCER NETWORK

In the people’s business since 2011 – creating high-performing influencer marketing campaigns by connecting influencers and brands.

THE NORDICS' LEADING INFLUENCER NETWORK

In the people’s business since 2011 – creating high-performing influencer marketing campaigns by connecting influencers and brands.

THE NORDICS' LEADING INFLUENCER NETWORK

In the people’s business since 2011 – creating high-performing influencer marketing campaigns by connecting influencers and brands.

THE NORDICS' LEADING INFLUENCER NETWORK

In the people’s business since 2011 – creating high-performing influencer marketing campaigns by connecting influencers and brands.

THE NORDICS' LEADING INFLUENCER NETWORK

In the people’s business since 2011 – creating high-performing influencer marketing campaigns by connecting influencers and brands.

THE NORDICS' LEADING INFLUENCER NETWORK

In the people’s business since 2011 – creating high-performing influencer marketing campaigns by connecting influencers and brands.

TOP BRANDS CHOOSE REPRESENTED

Click to explore our case studies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.

C More

Represented has helped us with our influencer marketing activities on several occasions, and we have been very pleased with the collaboration – from the initial dialogue to the execution and final report, which is very adequate.

For this specific campaign, we achieved a total of nearly 1,500 new subscribers and a great conversion rate of 16.67%. In addition, we reached more than 1.7 million impressions as well as a lot of nice content from various contexts and situations; me-time, fun with the girlfriends and cozy family evenings.

It is valuable for us to use influencers as a part of our marketing mix.

We always have a good dialogue with the entire team at Represented and we let them manage our campaigns with great trust.”

– Louise Lundgaard, Head of Marketing, C More

Australian Bodycare

“Influencers have a strong relation with their followers, and our campaign created a notable increase in our sales from one day to the other.

The published content did not only boost direct sales in our own webshop, but the influencer recommendations of our products did also generate a lift in sales in our offline retail channels.

Based on direct sales in our own web shop alone the ROI was 233% within the first 30 days.”

Morten Bo Madsen, Marketing Director & Co-owner
Australian-bodycare.com

Københavns Kommune

“Pocket theft is a growing problem in Copenhagen. In a collaboration between Copenhagen Police and us, Municipality of Copenhagen, we launched a major campaign to inform young Copenhageners and tourists. We tested a new way to spread our message – using so-called influencers via Represented.

The result was fantastic, and we have been very happy about our collaboration with both Represented and the influencers. There has been a great understanding of us being a public political organization – Represented fully helped deliver the message in an enlightening, fun, and unscary way!

We measured our use of influencers – and 74% of the respondents thought it is a very/mostly good idea that Municipality of Copenhagen create campaigns in collaboration with influencers.”

Victoria-Louise Tilsted, Municipality of Copenhagen, Campaign responsible for Pickpockets love distractions

 

DYNAMIC INFLUENCER MAPPING

We are a full service influencer network working with top influencers and global brands since 2011, bringing best-in-class market knowledge to our clients.

We possess an extended and refined database where we are dynamically mapping influencers based on data insights and content preferences, enabling us to search and select the right influencers for each campaign.

HOLISTIC MATCHMAKING

A match made in heaven. That is the essential starting point for a successful influencer campaign. We apply a holistic matchmaking approach combining qualitative and quantitative parameters in order to find the perfect fit between influencer and brand.

When the match is made we help our clients develop, execute, amplify, measure and evaluate their whole influencer marketing effort from A to Z.

MORE THAN 3,000 INFLUENCER MARKETING CAMPAIGNS

Launched as the first influencer network in Denmark, we have completed more than 3,000 successful influencer marketing campaigns across a broad variety of industries and countries.

We have managed and reported on more than 100,000 pieces of individually created sponsored content. With almost ten years of operation in this young industry, you will have a hard time finding a trusted advisor with more experience, benchmark data and cases than us.

DYNAMIC INFLUENCER MAPPING

We are a full service influencer network working with top influencers and global brands since 2011, bringing best-in-class market knowledge to our clients.

We possess an extended and refined database where were are dynamically mapping influencers based on data insights and content preferences, enabling us to search and select the right influencers for each campaign.

HOLISTIC MATCHMAKING

A match made in heaven. That is the essential starting point for a successful influencer campaign. We apply a holistic matchmaking approach combining qualitative and quantitative parameters in order to find the perfect fit between influencer and brand.

When match is made we help our clients develop, execute, amplify, measure and evaluate their whole influencer marketing effort from A to Z.

MORE THAN 3,000 INFLUENCER MARKETING CAMPAIGNS

Launched as the first influencer network in Denmark, we have completed more than 3,000 successful influencer marketing campaigns across a broad variety of industries and countries.

We have managed and reported on more than 100,000 pieces of individually created sponsored content. With almost ten years of operation in this young industry, you will have a hard time finding a trusted advisor with more experience, benchmark data and cases than us.

ALL YOUR INFLUENCER MARKETING IN ONE PLACE

INTERNATIONAL CAMPAIGNS

By engaging influencers in Europe, North America and Asia, we help brands run successful and coherent influencer campaigns across markets. We find and recruit the right type of influencers matching the KPIs and goals of the specific campaign, and are able to include influencers of all sizes. With one-point-of-contact we minimize your internal administration costs, and optimize your campaign results.

 

Micro influencers

Engaging micro influencers are a cost-effective path if you want lots of user-generated content and high engagement rates. Consumers with a strong social media presence communicate your brand on their personal profile, and you also receive unique visual content to be used freely on your own channels.

Macro influencers

With a large groups of followers, sharing the same interests as themselves, macro influencers are exceptional community-builders. Tap into their community, and expect high quality content about your products, while also getting strong brand ambassadors within the exact niches and target groups you want to reach.

Mega influencers

These are the new mega stars, who can get your message out there. With hundreds of thousands, or even millions, of followers, these personalities can create awareness, buzz and expose around your campaign. The celebrity endorsement of the 2020s, bringing your brand to the spotlight.

DATA INSIGHTS, ANALYSIS & REPORTING

Tapping into our huge network, we always use data insights when planning a campaign and selecting the right influencers. We make sure there is the right fit between your target group and the followers of the influencers, no matter what platforms we activate. We apply unique benchmark data in our campaign analysis, and always deliver a full performance report, so we can evaluate on the results.

Blog posts

Blog posts are long-read formats that can include several photos and many details about your product. This results in high time-spent by users and long-term SEO-value.

Instagram

With more than 1 billion+ active users, Instagram is a popular platform to run campaigns. We know which influencers and types of content works best depending on your type of brand.

YouTube

Youtube is the most obvious platform for longer video formats especially when targeting a young target group, and wanting to embed the video content across other platforms.

Facebook

By amplifying and boosting influencer-created content about your brand on Facebook, it can help decrease your general user acquisition cost and make sure you reach a significant share of the campaign’s target group.

ALL YOUR INFLUENCER MARKETING IN ONE PLACE

Experience greater results. Gather your influencer marketing efforts across countries, platforms and types of influencers.
Click the expandable boxes below for more information.
INTERNATIONAL CAMPAIGNS

By engaging influencers in Europe, North America and Asia, we help brands run successful and coherent influencer campaigns across markets.

We find and recruit the right type of influencers matching the KPIs and goals of the specific campaign, and are able to include influencers of all sizes.

Giving you one-point-of-contact we minimize your internal administration costs, and optimize your campaign results.

MICRO, MACRO & MEGA INFLUENCERS

MICRO INFLUENCERS
Engaging micro influencers are a cost-effective path if you want lots of user-generated content and high engagement rates. Consumers with a strong social media presence communicate your brand on their personal profile, and you also receive unique visual content to be used freely on your own channels.


MACRO INFLUENCERS
With a large groups of followers, sharing the same interests as themselves, macro influencers are exceptional community-builders. Tap into their community, and expect high quality content about your products, while also getting strong brand ambassadors within the exact niches and target groups you want to reach.


MEGA INFLUENCERS
These are the new mega stars, who can get your message out there. With hundreds of thousands, or even millions, of followers, these personalities can create awareness, buzz and expose around your campaign. The celebrity endorsement of the 2020s, bringing your brand to the spotlight.

DATA INSIGHTS, ANALYSIS & REPORTING
Tapping into our huge network, we always use data insights when planning a campaign and selecting the right influencers. We make sure there is the right fit between your target group and the followers of the influencers, not matter what platforms we activate. We apply unique benchmark data in our campaign analysis, and always deliver a full performance report of your campaign, so we can evaluate on the results.
PLATFORMS

BLOG POST
Blog posts are long-read formats that can include several photos and many details about your product. This results in high time-spent by users and long-term SEO-value.


INSTAGRAM
With more than 1 billion+ active users, Instagram is a popular platform to run campaigns. We know what influencers and types of content works best depending on
your type of brand.


YOUTUBE
Youtube is the most obvious platform for longer video formats especially when targeting a young target group, and wanting to embed the video content across other platforms.


FACEBOOK
By amplifying and boosting influencer-created content about your brand on Facebook, it can help decrease your general user acquisition cost and make sure your reach a significant share of the campaign’s target group.

THE PROCESS

Campaign Goals

Defining the success criteria of the campaign, and forming a creative influencer-centric concept helping our clients to succeed with their marketing is step one. It starts with a client meeting with one of our advisors.

Matchmaking

Finding the right influencers’ matching the target group, KPIs and communication goals of the campaign is key. As experts we work with quantitative and qualitative influencer search and selection.

Campaign Optimization

We manage all practical aspects of the campaign, including campaign planning and deadlines, quality assurance of content, legal compliance, handling of products for test, payment to influencers etc.

Reporting

We always deliver a live digital campaign report with performance data on all published content, enabling us and our clients to measure and evaluate on all campaign activities.

THE PROCESS

Campaign Goals

Defining the success criteria of the campaign, and forming a creative influencer-centric concept helping our clients to succeed with their marketing is step one. It starts with a client meeting with one of our advisors.

Matchmaking

Finding the right influencers’ matching the target group, KPIs and communication goals of the campaign is key. As experts we work with quantitative and qualitative influencer search and selection.

Campaign Optimization

We manage all practical aspects of the campaign, including campaign planning and deadlines, quality assurance of content, legal compliance, handling of products for test, payment to influencers etc.

Reporting

We always deliver a live digital campaign report with performance data on all published content, enabling us and our clients to measure and evaluate on all campaign activities.

%

of women use social media for purchasing advice

%

of people interact with an influencer at least once a day

%

of marketers say that influencer-created content outperforms brand-created content

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.

TOP BRANDS ARE WORKING WITH REPRESENTED

With more than 8 years of experience and over 3,000 different campaigns, we have expertise in running influencer marketing campaigns across a wide range of target groups, product categories and geographical markets.

We have first-hand campaign experience across all types of B2C segments ranging from fast moving consumer goods, to high involvement products like cars and housing, over to digital and financial services and information campaigns for NGOs and public organisations. Tell us your target group, campaign goals and KPIs, and we will make sure to activate the right influencers in the right way, at the right time.