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Sloggi has been a well-known brand for many years, especially for their iconic underwear. The goal of the campaign was to rebrand Sloggi as being hip, modern and comfortable underwear.
The influencer collaboration was a central part of the campaign, “Unfasten Yourself”, which was about releasing yourself – like the feeling of taking off tight underwear. The influencers contributed with their own creative input to unfasten themselves visually and textually. Explore the case here.
Succeed with influencer marketing
Book a 30 min. free video meeting with one of our advisors and learn more about how you can succeed with influencer marketing. The video meeting is via Google Meet and completely non-binding. Select the desired date and time.
All your influencer marketing
in one place
By engaging influencers in Europe, North America and Asia, we help brands run successful and coherent influencer campaigns across markets. We find and recruit the right type of influencers matching the KPIs and goals of the specific campaign, and are able to include influencers of all sizes. With one-point-of-contact we minimize your internal administration costs, and optimize your campaign results.About us
What our customers say
Dynamic influencer mapping
We are a full service influencer network working with top influencers and global brands since 2011, bringing best-in-class market knowledge to our clients.
We possess an extended and refined database where we are dynamically mapping influencers based on data insights and content preferences, enabling us to search and select the right influencers for each campaign.
A match made in heaven. That is the essential starting point for a successful influencer campaign. We apply a holistic matchmaking approach combining qualitative and quantitative parameters in order to find the perfect fit between influencer and brand.
When the match is made, we help our clients develop, execute, amplify, measure and evaluate their whole influencer marketing effort from A to Z.
More than 5,000 influencer marketing campaigns
Launched as the first influencer network in Denmark, we have completed more than 5,000 successful influencer marketing campaigns across a broad variety of industries and countries.
We have managed and reported on more than 100,000 pieces of individually created sponsored content. With more than 11 years of operation in this young industry, you will have a hard time finding a trusted advisor with more experience, benchmark data and cases than us.
For a period of more than 1 year, we carefully selected influencers who were an authentic and credible match with the Aarstiderne brand, precisely so that they could convey the message and communicate the benefits of opting for organic.
The influencers were each given the task of devising inspiring content based on their own lives – it was important that the focus was both on how they themselves use Aarstiderne, but also inspire their followers to the many possibilities that are available, besides individual meal boxes, then it must also be encouraged to vary it and think about additional purchases as a supplement.
A streamlined process
With more than 11 years of experience and more than 5,000 executed influencer marketing campaigns, we have one of the most streamlined processes on the market – because we want to make it easy for you.
We always make sure to identify your specific needs for a successful influencer marketing campaign, so that together we achieve the absolute best results. If you have no experience with influencer marketing, we help you set some measurable and realistic goals together.
Once our influencer matchmaking is approved and the campaign is launched, we are responsible for executing the campaign from A-Z. You are always welcome to come up with good ideas, wishes or speak up if you have questions along the way. We appreciate transparent and honest dialogue so that we can achieve the best results together.
Influencer marketing works
women use social media to consult before buying
interacts with an influencer at least once a day
advertisers say that influencer-created content performs significantly better than brand-created content
NESCAFÉ AZERA Americano was due to relaunch – a new and exciting design but the same great taste. A competition was issued in all of Scandinavia where everyone had the opportunity to propose a suggestion for the new design for the product.
Among the different suggestions, NESCAFÉ singled out three designs on which all consumers had the opportunity to vote for their favorite. In order to create awareness on the relaunch, we activated 62 micro influencers across Norway, Sweden, Finland and Denmark.