The Nordics' leading influencer marketing experts

Since our launch in 2011 we have been working with top influencers and global brands to create high-performing influencer marketing campaigns.

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Represented is trusted by

Concepts & creatives

Concepts & creatives

The memorable campaign often starts with a creative idea and a strong concept that strikes and creates curiosity among the target group. Our creative and experienced advisers are ready to help formulate and prepare the right idea based on your brand, objectives and wishes. Whether it's a curly idea or a streamlined concept across platforms.
Micro Influencers

Micro Influencers

Activating micro-influencers is a cost-effective solution if you wish to have a wide range of user-generated content while also gaining the rights to it and achieving high engagement rates. Consumers with a strong presence on social media can communicate your brand on their personal profiles, and as an advertiser, you receive unique visual content that you can use on your own channels.

International campaigns

International campaigns

We help brands run succesful and streamlined influencer campaigns across national borders, by activating influencers worldwide. We find and recruit the right type of influencers, who match the campaigns KPI's and objectives and also include influencers of all types and sizes as needed.

TikTok

TikTok

In just a few years, TikTok has gained more than 1 billion monthly active users. The platform is ideal for smalle video sequences, where there is great opportunity to unleash creativity and go viral in new target groups and markets.
Reporting

Reporting

We always deliver a detailed report in which published content and complete data insight for your campaign appear. This ensures that you as an advertiser always have the insight into performance. We understand the importance of measuring and evaluating marketing efforts, which is why we offer an evaluation after the campaign has ended. We don't just review numbers, but also put into words and give an understanding of the effect and quality of your campaign.
Alle services
Concepts & creatives

Concepts & creatives

The memorable campaign often starts with a creative idea and a strong concept that strikes and creates curiosity among the target group. Our creative and experienced advisers are ready to help formulate and prepare the right idea based on your brand, objectives and wishes. Whether it's a curly idea or a streamlined concept across platforms.
Instagram

Instagram

 Influencer scouting

Influencer scouting

 Micro Influencers

Micro Influencers

Activating micro-influencers is a cost-effective solution if you wish to have a wide range of user-generated content while also gaining the rights to it and achieving high engagement rates. Consumers with a strong presence on social media can communicate your brand on their personal profiles, and as an advertiser, you receive unique visual content that you can use on your own channels.

Reporting

Reporting

We always deliver a detailed report in which published content and complete data insight for your campaign appear. This ensures that you as an advertiser always have the insight into performance. We understand the importance of measuring and evaluating marketing efforts, which is why we offer an evaluation after the campaign has ended. We don't just review numbers, but also put into words and give an understanding of the effect and quality of your campaign.
Data insights

Data insights

Delving into our extensive network, we always apply data insights already when planning a campaign and selecting the right influencers. We ensure the right overlap between your target group and the influencers' followers - no matter which platforms we activate. We use unique data in our campaign analysis, and always deliver a detailed digital report, so that we can evaluate the campaign results together.
International campaigns

International campaigns

We help brands run succesful and streamlined influencer campaigns across national borders, by activating influencers worldwide. We find and recruit the right type of influencers, who match the campaigns KPI's and objectives and also include influencers of all types and sizes as needed.

Instagram Ads

Instagram Ads

 Facebook Ads

Facebook Ads
TikTok

TikTok

In just a few years, TikTok has gained more than 1 billion monthly active users. The platform is ideal for smalle video sequences, where there is great opportunity to unleash creativity and go viral in new target groups and markets.
Events

Events

 YouTube

YouTube
Video production

Video production

Video content continues to be prioritized on Instagram, TikTok, Youtube and even Facebook. Through the video format, we have the opportunity to retain users for a longer period of time, as well as influence them with in-depth content and sensory impressions. We can help with the development of the right idea for a video concept, as well as project management of both large and small video productions in collaboration with our network of external partners.

Sloggi has been a well-known brand for many years, especially for their iconic underwear. The goal of the campaign was to rebrand Sloggi as being hip, modern and comfortable underwear.

The influencer collaboration was a central part of the campaign, “Unfasten Yourself”, which was about releasing yourself – like the feeling of taking off tight underwear. The influencers contributed with their own creative input to unfasten themselves visually and textually. Explore the case here.

Succeed with influencer marketing

Book a 30 min. free video meeting with one of our advisors and learn more about how you can succeed with influencer marketing. The video meeting is via Google Meet and completely non-binding.  Select the desired date and time.

All your influencer marketing
in one place

By engaging influencers in Europe, North America and Asia, we help brands run successful and coherent influencer campaigns across markets. We find and recruit the right type of influencers matching the KPIs and goals of the specific campaign, and are able to include influencers of all sizes. With one-point-of-contact we minimize your internal administration costs, and optimize your campaign results.

About us

What our customers say

Represented is our go-to for influencer marketing-campaigns on a global scale.

- Ariba Khan, Channel Owner - Influencer Marketing

Optimal Print

The campaign is the best performing at Coop.

- Patrick Woolrych, Digital Content Management

SuperBrugsen

Represented has always been good at understanding our wishes and starting points.

- Christian Vestergaard Frandsen, Campaign Manager

Aarstiderne

Everything from the initial dialogue to execution and reporting has been very accurate. 

- Louise Lundsgaard, Head of Marketing

C More

Based on direct sales in our own webshop alone, we achieved a ROI of 233% within the first 30 days.

- Morten Bo Madsen, Marketing Director & Co-owner

Represented is our preferred partner, when executing influencer marketing activities.

- Mette Wiig, COO

Smiledesigns

Represented’s planning and execution of the campaigns has always been very professional.

- Robert Friedrich, CEO

Sanzi Beauty

Represented helped us through the process, from discussing target groups and the structure of the campaign, to reporting and the results.

- Henrik Madsen, Deputy Head, Strategy- and Management Secretariat

Flexbolig – Lolland Kommune

Represented completely managed to help deliver the message in an enlightening, fun and non-intimidating way!

- Victoria-Louise Tilsted, Copenhagen Municipality, Campaign Manager for Pickpockets love distractions

Københavns Kommune

We have always been looking for a long-term collaboration, because that is what really gives us value.

- Dortea Grønbæk, Marketing & Communications Manager

Aarhus Airport

Dynamic influencer mapping

We are a full service influencer network working with top influencers and global brands since 2011, bringing best-in-class market knowledge to our clients.

We possess an extended and refined database where we are dynamically mapping influencers based on data insights and content preferences, enabling us to search and select the right influencers for each campaign.

Holistic matchmaking

A match made in heaven. That is the essential starting point for a successful influencer campaign. We apply a holistic matchmaking approach combining qualitative and quantitative parameters in order to find the perfect fit between influencer and brand.

When the match is made, we help our clients develop, execute, amplify, measure and evaluate their whole influencer marketing effort from A to Z.

More than 5,000 influencer marketing campaigns

Launched as the first influencer network in Denmark, we have completed more than 5,000 successful influencer marketing campaigns across a broad variety of industries and countries.

We have managed and reported on more than 100,000 pieces of individually created sponsored content. With more than 11 years of operation in this young industry, you will have a hard time finding a trusted advisor with more experience, benchmark data and cases than us.

For a period of more than 1 year, we carefully selected influencers who were an authentic and credible match with the Aarstiderne brand, precisely so that they could convey the message and communicate the benefits of opting for organic.

The influencers were each given the task of devising inspiring content based on their own lives – it was important that the focus was both on how they themselves use Aarstiderne, but also inspire their followers to the many possibilities that are available, besides individual meal boxes, then it must also be encouraged to vary it and think about additional purchases as a supplement.

A streamlined process

With more than 11 years of experience and more than 5,000 executed influencer marketing campaigns, we have one of the most streamlined processes on the market – because we want to make it easy for you. 

We always make sure to identify your specific needs for a successful influencer marketing campaign, so that together we achieve the absolute best results. If you have no experience with influencer marketing, we help you set some measurable and realistic goals together.

Once our influencer matchmaking is approved and the campaign is launched, we are responsible for executing the campaign from A-Z. You are always welcome to come up with good ideas, wishes or speak up if you have questions along the way.  We appreciate transparent and honest dialogue so that we can achieve the best results together.

Book a free meeting

01

Campaign Goals

Defining the success criteria of the campaign, and forming a creative influencer-centric concept helping our clients to succeed with their marketing is step one. It starts with a client meeting with one of our advisors.

02

Matchmaking

Finding the right influencers’ matching the target group, KPIs and communication goals of the campaign is key. As experts we work with quantitative and qualitative influencer search and selection.

03

Campaign Optimization

We manage all practical aspects of the campaign, including campaign planning and deadlines, quality assurance of content, legal compliance, handling of products for test, payment to influencers etc.

04

Reporting

We always deliver a live digital campaign report with performance data on all published content, enabling us and our clients to measure and evaluate on all campaign activities.

Influencer marketing works

86%

women use social media to consult before buying

61%

interacts with an influencer at least once a day

57%

advertisers say that influencer-created content performs significantly better than brand-created content

NESCAFÉ AZERA Americano was due to relaunch – a new and exciting design but the same great taste. A competition was issued in all of Scandinavia where everyone had the opportunity to propose a suggestion for the new design for the product.

Among the different suggestions, NESCAFÉ singled out three designs on which all consumers had the opportunity to vote for their favorite. In order to create awareness on the relaunch, we activated 62 micro influencers across Norway, Sweden, Finland and Denmark.
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