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Philips Hue

Campaign objective

Philips wanted to increase awareness around their multiple products within the ‘Philips Hue Family’. The main purpose was to inspire consumers on how to incorporate different kind of lightning for different situations – a story which was told through user-generated content based on everyday life situations where lights have different purposes; everything from adjusting the light in your house while being on vacation for safety reasons to great dinner light which sets the mood for a cozy evening with the family.

We created a campaign with 4 Scandinavian influencers; One from Norway, Sweden, Denmark and Finland. All four influencers were ambassadors for Philips Hue throughout 2019.

The content package included a mix of blog posts, Instagram Posts and Instagram Stories – and throughout the year, there was a monthly burst to secure great awareness around Philips Hue. The outcome was a wide range of different content illustrating and describing how much light actually means to us in our everyday life.

Performance

4
influencers
140
published posts
2,323,193
impressions
8,275
clicks
1 year & 3 months
total time spent on blog posts
1.20%
engagementrate in blog posts
DK, SE, NO & FI
location

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