HiFi Klubben x Sonos x Represented

Campaign Objective

HiFi Klubben is an international retail chain, founded in Denmark in 1980, specializing in audio and video electronics. The chain offers quality products in the field of hi-fi systems, speakers, and other audio equipment. Known for its wide selection, reputable brands, and knowledgeable staff, HiFi Klubben is a preferred destination for audio enthusiasts.

Upon the launch of the new Sonos speakers, Era 100 and Era 300, HiFi Klubben aimed to focus on and create awareness of these new speakers from Sonos, emphasizing their excellent sound quality and stylish design. Secondly, the goal was to generate traffic to HiFi Klubben’s website and raise awareness of its nationwide stores.

A total of 15 influencers were engaged to build broad awareness of the new speaker models from Sonos. Represented activated micro, macro, and mega influencers, including DJ Morten Brangstrup Olsen, better known as Faustix, producer and radio host Nicholas Kawamura, and musician Micky Skeel, all recognized in their own ways within the realms of sound and music.

We complemented the content created and published by the influencers themselves with a professional video production. Material from the professionally produced campaign video was utilized in HiFi Klubben’s paid social advertising during the campaign period to further extend its reach within the target audience.

View the campaign video, results, and selected influencer content below.