Optimal Print produces and delivers prints from the most important events and memories in your life. It can be photo books with the children, coffee mugs with your dog, a calendar with good memories or a completely personal prints on clothes – it’s only the imagination that sets the limits.
Optimal Print wanted to increase the influx of new customers in existing markets, as well as to penetrate new markets with the objective of direct sales via discount codes.
Over 2 years, we activated a large amount of macro influencers in 6 countries. Common to all the activated influencers was their ability to prepare personal and engaging content that primarily addressed the family segment. The current and personal starting point in the campaign is clearly reflected in towering engagement rates among some of the selected influencers.