Optimal Print x Represented

Campaign objective

Optimal Print produces and delivers prints from the most important events and memories in your life. It can be photo books with the children, coffee mugs with your dog, a calendar with good memories or a completely personal prints on clothes – it’s only the imagination that sets the limits.

Optimal Print wanted to increase the influx of new customers in existing markets, as well as to penetrate new markets with the objective of direct sales via discount codes.

Over 2 years, we activated a large amount of macro influencers in 6 countries. Common to all the activated influencers was their ability to prepare personal and engaging content that primarily addressed the family segment. The current and personal starting point in the campaign is clearly reflected in towering engagement rates among some of the selected influencers.

INTERNATIONAL CAMPAIGNS MACRO INFLUENCERS MEGA INFLUENCERS INSTAGRAM BLOG POSTS

Performance

40

influencers

161

published posts

5,507,224

impressions

20.33%

highest engagementrate

132,828

engagements

3.93%

avg. engagementrate

10 months

campaign period

6 countries

location

Denmark, Sweden, Norway, Germany, France and U.S.

Represented is our go-to for influencer marketing-campaigns on a global scale.

They are consistently among the best when it comes to recruiting and execution. They understand our brand and its desires, and treat our brand’s KPI’s as their top priority. The team challenges, advises and collaborates with us so that we can work and build the brand together. In addition, they are always quick to respond, cooperate if things do not go as planned due to unforeseen practicalities, and they are always willing to find solutions and meet our wishes when new ones arise. We value the professionalism and enthusiasm of Represented very highly, and this motivates us to strengthen our collaboration in the next many years to come.

Ariba Khan

Channel Owner - Influencer Marketing