Nescafé x Represented

Campaign objective

NESCAFÉ AZERA Americano was due to relaunch – a new and exciting design but the same great taste. A competition was issued in The Nordics where everyone had the opportunity to propose a suggestion for the new design for the product.

Among the different suggestions, NESCAFÉ singled out three designs on which all consumers had the opportunity to vote for their favorite. In order to create awareness on the relaunch, we activated 62 micro influencers across Norway, Sweden, Finland and Denmark.

NESCAFÉ reached a great portion of their target audience, from whom a great engagement was shown. This was reflected in the fact that more than 2,000 followers from the four countries chose to vote for their favorite design.