HelloFresh x Represented

Campaign Objective

HelloFresh delivers meal kits to a wide range of countries, including Scandinavia. HelloFresh was established in 2011 and has since grown to become one of the leading providers of meal kits, particularly known for their easy, diverse dishes and accompanying step-by-step recipes with picture instructions.

Represented has been assisting HelloFresh with influencer marketing since 2021. Our focus has been on demonstrating how HelloFresh makes dinner easier and healthier, which applies to all types of homes and families. The goal of the campaigns is to increase awareness of HelloFresh while also driving direct sales of meal kits.

To reach the audience in an authentic and engaging way, we have engaged several macro influencers who have created creative and personalized content through Instagram Posts, Reels, Storylines, and TikTok. In these, the influencers have highlighted the many benefits, such as the 18 recipes to choose from every week, ensuring a wide and varied diet, having more time for relaxation and less planning, no commitments, and the fact that HelloFresh is a more sustainable meal planning solution.