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HelloFresh x Represented

Campaign Objective

HelloFresh delivers meal kits to a wide range of countries, including Scandinavia. HelloFresh was established in 2011 and has since grown to become one of the leading providers of meal kits, particularly known for their easy, diverse dishes and accompanying step-by-step recipes with picture instructions.

Represented has been assisting HelloFresh with influencer marketing since 2021. Our focus has been on demonstrating how HelloFresh makes dinner easier and healthier, which applies to all types of homes and families. The goal of the campaigns is to increase awareness of HelloFresh while also driving direct sales of meal kits.

To reach the audience in an authentic and engaging way, we have engaged several macro influencers who have created creative and personalized content through Instagram Posts, Reels, Storylines, and TikTok. In these, the influencers have highlighted the many benefits, such as the 18 recipes to choose from every week, ensuring a wide and varied diet, having more time for relaxation and less planning, no commitments, and the fact that HelloFresh is a more sustainable meal planning solution.


Denmark & Norway
Instagram posts
Instagram Story-sequences
Instagram Reels

Our long-time partnership with Represented, as well as their extensive industry knowledge, help us elevate our campaigns by sourcing the most suitable talents across multiple platforms and verticals, each creating inspiring yet relatable content conveying the core message of HelloFresh.

At HelloFresh we have one simple goal: we want to change the way people eat, forever. The target of our campaigns is to illustrate how HelloFresh makes dinner-time easier and healthier, in any home and any family.

Sofie Lulu Barslund

Jr. Influencer Marketing Manager, Nordics

@irinaolsen annonce #HelloFreshDanmark🍴 Bestil med rabatkoden: FRESHIRINA 📲 via LINK I BIO og spar 30% på de 2 første kasser, og 10% på kasse 3 og 4. Spar i alt op til 765kr og vælg imellem alle de lækre retter for at gøre hverdagen nemmere. 🌮 #foodtok #food #madlavning #HelloFresh #dansktiktok #tacos #aftensmad #HejFreshDanmark #irinaolsen ♬ original sound - Irina Olsen

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