In collaboration with Matas, we launched a series of influencer marketing campaigns featuring their popular product lines – My Moments and Plaisir. Our strategic approach was to activate four mega influencers and 15 macro influencers across eight campaigns to effectively promote the two product lines. The primary objective of the My Moments campaigns was to highlight the best-selling products and increase awareness of them, while in the Plaisir campaigns, we aimed to increase overall brand awareness, promote associated products, and generate increased traffic to Matas stores.
We activated 19 influencers, who all created inspiring and entertaining content on their social media platforms. We activated a wide range of different social media platforms, including Instagram Reels, Instagram posts, Instagram stories, blog posts, Facebook posts, and Youtube videos. We strategically selected these platforms to ensure maximized product exposure within the target group and that the content reached a diverse audience. Moreover, we also included giveaways where the influencers’ followers had the opportunity to win a set of products from the two series.
See the impressive results of the campaigns down below.
On Instagram Post and Instagram Reels
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