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Netto Fleur x Represented
Campaign Objective
In connection with the launch of the Fleur Collection in their stores, Netto announced: “Fleur is a collection of everything we adore. It boasts pastel colors, charmping prints, and floral patterns that can be combined to create a unique and personal look.”. The goal of the campaign was to generate user-created content and increase awareness about the Fleur collection.
This collection is designed for the fashion-conscious woman who loves flowers, floral prints and home decor. 10 micro influencers were activated to inspire and create hype around the collection through content from their everyday life. The influencers put their own personal touch on the content and showed their followers how to style the collection’s products in their homes.
Netto had full rights to use the user-generated content on their own channels.
Performance
10
Micro influencers
10
Posts on Instagram
12.09%
Engagement rate
Right
to use the content
Denmark
Location
Professional, efficient and easy collaboration with good results.
I can definitely recommend to collaborate with Represented. We were presented some good, relevant influencers who created some great content for our campaign. Good results and good response from the influencers’ followers as well.
Jannie Hagen
Project Manager, Marketing & Assortment
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