Rimmel London x Represented

Campaign objective

Rimmel London is a British cosmetics brand that focuses on the bold individualists who want to be themselves in order to celebrate diversity and versatility.

In 2021, Rimmel was on the outlook for a new Danish face who could act as an ambassador on a national level and at the same time support Rimmel’s core values. We found the perfect match in influencer Olivia Salo, who in every way was the perfect match for Rimmel with her edgy, confident and personal style.

The campaign started off with a campaign shoot in Paris for Rimmel’s new range Kind & Free, a series of vegan, light and natural products. Hereafter the products were launched in Denmark at an event in Copenhagen with Olivia as co-host. The entire campaign went live on Olivia’s own channels, advertising on SoMe and, not least, Olivia became the face of Rimmel London in all Matas stores nationwide.

In 2022, Rimmel London has chosen to extend the ambassadorship with Olivia Salo, where she will help focus on several new launches from Rimmel London in Denmark.