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Aarhus Vand x Represented
Campaign Objective
In collaboration with Aarhus Water, we have activated several macro influencers who have helped to spread the message about reducing the use of pesticides in the garden to ensure clean drinking water for future generations. Aarhus Water’s aim is to create health through clean water – for people and the planet.
A total of 14 macro influencers have been activated, who were given the task of creating increased awareness about the use of pesticides. They all had to spread the message through personal storytelling, where tips and tricks on how to easily avoid using pesticides in your everyday life had to be included. This was done through different types of content, such as Reels, Instagram Posts and Storylines.
See a selection of the inspiring content below.
Performance
14
influencers
564,037
impressions
5,725
engagements
22.36%
Best engagement rate on post
9
Instagram Posts
45
Instagram Story-sekvenser
6
Instagram Reels
1
YouTube
Denmark
Location
Represented has undoubtedly made the whole process of getting a strong campaign up and running, and not least reporting, much easier for us.
It has been a pleasure to collaborate with Represented and their influencer network on our Spray-Free Garden campaign, as they have given us good advice and guided us with a sure hand from a-z in the collaboration with the influencers. The results are super with great exposure, high quality content and good engagement.
Malene Philippa Laursen
Brand & Marketing Manager
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