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FISKARS Renew x Represented
Campaign Objective
Fiskars wanted to increase awareness of their series “ReNew scissors”, made from recycled and 100% recyclable materials. The campaign’s focus was therefore on recycling, with influencers exploring and involving recycling, upcycling, and DIY in their content.
To achieve this, we activated five macro influencers, who were tasked with identifying a trend from Fashion Week or being inspired by local upcoming fashion trends for their projects.
The influencers created step-by-step tutorials that fit naturally into their unique style, featuring the use of Fiskar’s ReNew scissors.
Johanne Kohlmetz challenged herself and retrieved her old overalls from the basement. They had holes, broken zippers and pockets and she transformed the overalls into a reversible wrap jacket with elegant bows.
Frederikke Toftsø gave new life to her worn-out sneakers by adding a personal touch, sewing beads on the outside and embroidering beautiful flowers on the tip.
To view the projects and data from the campaign, see below.
Performance
5
influencers
333,689
impressions
3,730
engagements
4.88%
engagement rate on TikTok
5
Instagram Reels
39
Instagram Story-sequences
1
TikTok
Denmark
Location
Our collaboration with Represented not only enhances our work but also benefits from their insight and experience in the field – and provides us with external perspectives on our campaign to achieve the ideal campaign setup. The final, concise report is the cherry on top.
When launching Fiskars’ recycled scissor collection, we aimed to emphasize upcycling for both experienced and novice users. Based on our brief, Represented supported us in selecting the ideal mix of influencers, each delivering the campaign message through their unique DIY storytelling to like-minded yet diverse target audiences.
Our collaboration with Represented not only enhances our work but also benefits from their insight and experience in the field – and provides us with external perspectives on our campaign to achieve the ideal campaign setup. The final, concise report is the cherry on top.
Stine Marie Bruun
PR & Communications Manager, Scandinavia
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