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Plain Units x Represented

Campaign Objective

Plain Units sells men’s jeans and seeks to engage men in the various stages of life. They wanted a branding campaign that mirrors this diversity and inspires men in various age groups.

We created the campaign “Be Who You Are” – a video-based format, where chef Thomas Rode (53 years) and actor Jonathan Harboe (35 years) were the front figures. Professional content consisting of videos and pictures was produced, which matched the influencers’ own universe and style. Plain Units has commercial rights to activate the content in their marketing to target the style-conscious man – regardless of age.

Thomas Rode hosted an exclusive event for potential retailers of Plain Units, showcasing his culinary prowess as he served champagne and oysters.

The campaign is thus both part of Plain Units’ B2C (Business to Consumer) and B2B (Business to Business) marketing plan.

The collaboration included

Professional video production
Professional photoshoot
To use the content across platforms

We highly recommend Represented and will continue to collaborate and utilize their knowledge and expertise, as they have become a valuable partner for us.

The engagement and professionalism shown by Represented is highly valued by us at Our Units. As a company, we place a great importance on our core values of love, understanding, and simplicity, and Represented demonstrate these to the highest degree.

Over the past year, we have wanted to prioritize reaching our target demographics via influencers and brand ambassadors. Represented has been a huge help in this endeavor, matching us with the right profiles that fit with our brand and values, improving our visibility to the right audience and increasing sales on our website.

The communication, planning, and execution of our partnership with Represented has been highly professional and smooth.

Santijana Blazeska

Brand Manager

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