Forbrugsforeningen x Represented

Campaign Objective

Forbrugsforeningen translates to ‘The Consumers’ Association’. It is a Danish non-profit organization that has existed since 1886. Today, the association boasts over 230,000 members who receive annual membership bonuses and benefits worth more than 200 million Danish kroner. These benefits are provided by the 4,000 stores, webshops, and restaurants that collaborate with Forbrugsforeningen.

To attract new members to Forbrugsforeningen, we initiated a series of campaigns involving the activation of five different macro influencers. The influencers utilized their social media platforms to inform their followers about the advantages of being a member of Forbrugsforeningen.

Each of the selected influencers has a strong presence on various social media platforms, with some of them being particularly recognized for providing financial tips and advice to their followers. The campaign included well-crafted content on Facebook, Instagram and through blog posts, where the influencers personally conveyed inspiration to become a member of Forbrugsforeningen and enjoy the numerous benefits.

If you are interested in learning more about the benefits of being a member of Forbrugsforeningen, as well as exploring the macro influencers creative communication about the association, please watch below.