Cheasy Pink Fitness x Represented

Campaign Objective

In collaboration with the Arla brand Cheasy, we launched the campaign ‘Pink Fitness’ with the main focus of highlighting the optimal balance between everyday life, exercise and health. This goal was achieved by activating two macro influencers who exemplify the values that the campaign aimed to represent.

Anna Eiholm and Trine Theodora were the faces of the campaign as they personified Cheasy’s core values and were a perfect match, as fitness and health are integral parts of their daily lives. As part of the campaign, the influencers developed training programs that included inspiring and motivating exercises, activities, and challenges. The programs could be done at home, alone, or with friends, contributing to a healthy balance in everyday life. Additionally, the influencers regularly shared inspiring talks and recipes that motivated Cheasy’s target audience. The content was published through Instagram Reels, posts and storylines.

Arla, the client, had the full rights to use the content on their own landing page, Facebook, Instagram, Youtube and in display banners and articles.

Find examples of the training programs that were part of the campaign below.