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Acer x Represented
Campaign Objective
Acer sells a wide range of computers, monitors, smartphones, and other IT equipment. Acer ran several campaign bursts under the hashtag #everythingmatters, focusing on how small changes in daily life can lead to a more sustainable lifestyle, reducing CO2 emissions and making the planet greener. During the campaign, we collected over 1,000 tips on how to live more sustainably.
We helped Acer create reach and interest on a Nordic level by activating a total of 14 influencers from Norway, Sweden, and Denmark. The influencers were on a micro- and macro level, and all focused on how to live more sustainably.
Followers were encouraged to go through their belongings, declutter and give away items they no longer needed. Influencers shared their advice and presented different upcycling projects. Several posts were naturally timed to coincide with Earth Day on April 22nd, and the campaign culminated in a competition where followers who had contributed could win an Acer Aspire Vero laptop.
Performance
14
influencers
DK, NO, SE
Location
1,497,730
impressions
22,598
engagements
23
Instagram Posts & Reels
83
Instagram Story-sequences
1
TikTok
3.93%
engagement rate on Instagram Posts & Reels
2 bursts
Campaign period on 3 months
Represented has developed a creative concept and a solid storytelling that created both high engagement and broad reach among the desired target audience.
The goal of our campaign was to launch and increase awareness of our new environmentally friendly laptop – Aspire Vero – in the Nordic market. Represented has developed a creative concept and a solid storytelling that created both high engagement and broad reach among the desired target audience. Their choice of influencers has been spot-on and has given the campaign an extra boost. The selected influencers have embraced the campaign and effectively conveyed Acer’s messages about the product and sustainability.
Maiken Oline Stenild
Head of Marketing, Acer Nordic
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