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Sunwill x Represented
Campaign objective
Sunwill is a Danish brand that has been producing and selling high-quality men’s clothing since 1963. With a commitment to challenging the boundaries of clothing production, Sunwill believes that the key to success is offering fashionable and comfortable attire.
We worked with Sunwill to run two influencer campaigns with the goal of increasing traffic to their website, raising brand awareness, and producing high-quality content. Micro influencers were selected to create awareness about Sunwill in Denmark by producing and publishing inspiring content on their Instagram profiles. The influencers published content in two rounds, featuring the chosen styles through pictures and videos.
The influencers’ content was used and integrated on Sunwill’s website, helping to create a cohesive universe that showcases the clothing on a variety of men and in various situations. Many of the influencers from the first campaign were re-selected for the follow-up campaign due to the excellent content they produced
Performance
22
Micro influencers
78
Published posts
9,815
Engagements
9.18%
Engagement rate in Instagram Posts
139,415
Impressions
Denmark
Location
Rights
to use the content on own channels
The cooperation with Represented has been highly professional from the start. Both expectations and the best results for the campaigns have been prioritized through constructive discussion and collaboration.
Lene H. Nedergaard
CMO
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