C More Entertainment is a subscription-based streaming service with movies, TV-series and a Kids section. C More wanted to drive in-depth awareness to potential customers with a goal of growing their subscriber base. We activated a group of female influencers in the age 25-35 years over approximately three months.
They created and published more than 100 pieces of unique content telling different personal and inspiring stories of their use of C More. The mommy bloggers focused on the concept of “Me Time” where they were relaxing in the couch watching their favorite TV-series after the kids were put to sleep. As a secondary message the mommy bloggers told about the Kids section, which is a great add-on for families. Two single influencers without kids held a slumber party together with loads of candy and C More on the TV.
All content included a clear call-to-action where the followers could easily sign up for C More. The campaign was a huge success generating more than 1.7 million impressions resulting in a significant amount of direct conversions in terms of new paying subscribers.
conversion rate, new subscribers
1 month & 26 days
total time spent on blog posts
Represented has helped us with out influencer marketing activities on several occasions, and we have always been very satisfied with the collaboration – everything from the initial dialogue to execution and reporting has been very accurate.
For this specific campaign, we achieved almost 1,500 new subscribers and a nice conversion rate of 16.67%. In addition, we got more than 1.7 million exposures as well as a lot of great content from different contexts and situations; everything from self-indulgence, fun with friends and cozy family evenings.
It is valuable for us to use influencers as part of our marketing. We always have a good dialogue with the entire team at Represented, and we let them manage and execute our campaigns with great confidence.
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