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Smiledesigns x Represented
Campaign objective
SMILEDESIGNS is leading in modern orthodontics in Denmark and wanted to focus on the clinic’s specialized treatment by activating 4 ambassadors who themselves wanted orthodontics. The objective was to increase the clinic’s number of bookings for preliminary examinations.
By activating 4 ambassadors, who themselves wanted to have their teeth straightened, together we achieved very authentic and relatable content that managed to put SMILEDESIGNS top-of-mind among the target group. The collaboration is over a period of 3 years, as the ambassadors have been followed from the first consultation at the clinic, to the result of the orthodontics.
The campaign is a good example of how long-term ambassadorships, where there is room for creativity and immediacy, increase authenticity and cause the results to come together.
Performance
4
influencers
785
published posts
5,838,161
impressions
51,522
engagements
28,150
clicks
84,572
blog posts views
1 month & 4 days
total time spent on blog posts
3 years
campaign period
Denmark
location
Rights
to use the content on own channels
Represented is our preferred partner, when executing influencer marketing activities.
We have felt very safe the whole way and have great confidence in Represented’s competences. We greatly appreciate the transparency of our collaborations, and it makes it easier for us to see how much benefit the collaborations have given us. The whole team has our warmest recommendations!
Mette Wiig
COO
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