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Aarhus Airport x Represented

Campaign objective

The goal of Aarhus Airport was to create awareness and to add some coolness to their brand through a holistic co-branding campaign that was targeted towards young travellers from Aarhus and surrounding areas.

For this collaboration we found the perfect match in Sidsel & Lasse; a well-established influencer couple from Aarhus that reaches out to the target group with their inspiring and aesthetically pleasing universe filled with travelling, city guides and photo diaries from the many destinations they’ve visited.

The collaboration was built around the couple’s universe and the focus areas that AAR wanted to highlight such as city-breaks. Sidsel & Lasse published inspirational content on their own platforms, created editorial content for AAR.dk and appeared in a TV-spot. These different approaches helped AAR create a holistic and relevant campaign, that came to appeal to the target group and create awareness of AAR as an airport with plenty of opportunities.


published posts
engagements on Instagram posts, Facebook and blog posts
engagementrate on Instagram posts, Facebook and blog posts
1 måned & 11 dage
total time spent on blog posts


To use video in TV-spots
articles on AAR.DK
On Aarhus Airport Instagram
to use content on own channels

We have always been looking for a long-term collaboration, because that is what really gives value to both us, as well as Sidsel and Lasse’s followers. And that’s what it’s all about.

The long-term collaboration indicates commitment from both sides – thus we ensure that we over time get an experienced, personal and authentic angle of the messages we send. This should make it easier for Sidsel and Lasse’s followers to relate to – and thus create genuine value for the followers, that has an impact.

Dortea Grønbæk

Marketing & Communications Manager

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