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TikTok
TikTok allows users to create and share short videos ranging from 15 seconds to one minute. It’s a platform that has revolutionized the way people share and consume content on the internet.
Creating entertainment value on TikTok is one of the most important things to master. The platform encourages the blending of commercial content with entertainment. Here, creators and influencers play a significant role in reshaping the buying journey and the way new products, services, or brands are discovered.
Why TikTok?
Unique video format
One of TikTok's unique features is its algorithm, which presents users with a tailored feed based on their interests and consumption patterns.
Creativity at its highest
TikTok allows users to create and share short videos ranging from 15 seconds to one minute. It is a platform that has revolutionized the way people share and consume content on the internet.
Large reach
Trends spread quickly on TikTok as users can participate in challenges and trends by creating their own versions of popular videos, thereby achieving impressive reach.
Fastest-growing social media
In just a few years, TikTok has garnered more than 1 billion monthly active users, making it the fastest-growing social media platform we are working with.
Make TikTok - not ads!
TikTok is designed to connect people through communities. To build significant trust, it’s essential for companies to identify the right influencers and creators to collaborate with. In partnership with these creators, they play a crucial role in creating a unique universe and community around the brand.
TikTok’s own slogan regarding advertising and sponsored content on the platform is “Make TikTok – not ads.” This resonates with creativity and openness towards TikTok as a medium. It’s important for businesses to understand their values and goals while also being open to unleashing creativity through collaboration with talented creators. It is through partnerships with content creators that the perfect solutions emerge, namely campaigns that seamlessly fit into users’ TikTok feeds and, most importantly, entertain and engage them.
Accordint to DRs report on Media Development 2022 TikTok covers 47% of daily social media usage among individuals aged 15-25. The report also describes:
“In recent years, TikTok has transitioned from being a niche medium to becoming mainstream, at least among young people.
Looking at the number of monthly users, TikTok has gone from having 55 million users worldwide in 2018 to 1.4 billion users in 2022. And when we narrow it down to Denmark alone, the weekly users in the 15-29 age group have increased from 3% in 2019 to 41% in 2022.”
#1
TikTok is ranked as number 1 in terms of ad trust.
Source: Kantar
52%
of users say they find new products in ads on TikTok.
Source: TikTok
61%
of users think advertising on TikTok is different from major social and video platforms.
Source: TikTok
We have helped these brands with TikTok
Selected TikTok campaigns
@nicolinelykke Reklame for JustEat // Hvad skal du bare have i din salat? 🥒🍅🥑🥕 #justeatdanmark #blindtaste #challenge #cameraeatsfirst ♬ original sound – nicolinelykke
@fredrikhtrudslev Reklame @Interflora Danmark ♬ original sound – Fredrik Trudslev
@mickyskeel Annonce | Mine nye højtalere fra Sonos får selv min egen musik til at lyde godt 😂 #hifiklubben #sonos ♬ original sound – MickySkeel
@thiasbach Reklame for FloraDania | Køb en plante til din mor og få renset luften lidt 🥲😙💅🏽 #danmark #fyp #foryou ♬ original sound – Mathias Bach
@emmamariaaagaard Annonce // Dette lys tager mig totalt tilbage til min barndom!❤️ Følg mig og @Official Star Stable og kommenter en “🐴” for at vinde det lækre lys😍 Star Rider Code: CV8R889GJT6Q giver nye spillere som downloader spillet 1 uges gratis adgang til premium versionen af spillet ❤️#SSOcandle #SSO ♬ original sound – Emma Maria
@nicolas_kaiser Hun har jo selv lavet mig, så i princippet har hun selv lavet alle jokesene ❤️ Download Kinto Share via app #fyp #fypシ #kintoshare #toyota #handlermedmor ♬ original sound – Nicolas Kaiser
What is unique for TikTok?
TikTok allows users to create and share short videos ranging from 15 seconds to one minute. It is a platform that has revolutionized the way people share and consume content on the internet. TikTok is known for its user interface, which makes it easy to create and edit videos with music, effects, and filters. Users can choose from a wide selection of songs, audio clips, and sound effects to add a creative dimension to their content.
The app’s intuitive editing tools enable anyone to create professionally-looking videos with ease. One of TikTok’s unique features is its algorithm, which presents users with a tailored feed based on their interests and consumption patterns. This allows users to discover content they may not have otherwise come across. Trends spread quickly on TikTok, as users can participate in challenges and trends by creating their own versions of popular videos.
The platform has also created new internet celebrities and influencers who have gained enormous popularity through their TikTok content. These users have a large following and influence trends and consumer behavior across the platform, where TikTok as a platform for influencer marketing is also gaining momentum.
TikTok has become an attractive platform for advertising for several reasons, especially when it comes to reaching a younger and active audience. Some of the key reasons why businesses should consider using TikTok for advertising and influencer marketing include:
- TikTok users are known for their high engagement and activity on the platform. They spend significant time watching videos, participating in challenges, and interacting with content.
- TikTok encourages creativity and innovation in advertising content. Companies and creators can use the platform’s creative tools to create unique and engaging content that stands out and captures users’ attention.
- TikTok content has the potential to go viral and reach a broad audience quickly. Popular challenges and trends can provide opportunities for massive exposure for brands.
- TikTok offers advertisers the ability to target ads based on user behavior, demographics, interests, and location. This helps ensure that ads reach the relevant audiences, and these targeting options are particularly valuable in influencer and creator activations, where Spark Ads can be used to extend the reach of commercial content.
Overall, TikTok can be an effective advertising platform, especially when used strategically and targeted toward the right audience with appropriate and engaging content.
Would you like to learn more about how we can assist you in activating micro influencers as part of your marketing mix? Book a meeting with one of our skilled influencer marketing advisors.
We tailor all campaign proposals to the specific needs and desires of your brand to achieve the best results.
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