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SLOGGI

CASE STUDY

HIGHLIGHTS

3

INFLUENCERS 

544,669

IMPRESSIONS

3,120

CLICKS

CAMPAIGN OBJECTIVE

Sloggi has been a well-known brand for many years, especially for their iconic underwear. The goal of the campaign was to rebrand Sloggi as being hip, modern and comfortable underwear. The influencer collaboration was a central part of the campaign, “Unfasten Yourself”, which was about releasing yourself – like the feeling of taking off tight underwear. The influencers contributed with their own creative input to unfasten themselves visually and textually. In addition to the focus on the Unfasten campaign, the influencers also presented Sloggi’s latest collection for comfortable women.
 
Three macro influencers were activated. Besides publishing personal content on their own channels, they each co-produced and participated in individual photoshoots where the final images of them wearing the underwear were showcased at an exhibition at The Wallmarket. Furthermore, the images were used as decoration at the Sloggi headquarters.
 
A creative campaign that integrated both offline and online media.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

01:43

AVG. TIME SPENT PER BLOG POST

}

1 MONTH, 2 DAYS, 12 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

3,120

CLICKS IN BLOG POSTS

3

INFLUENCERS

5.03%

CLICK RATE IN BLOG POSTS

i

27

PUBLISHED POSTS

6.20%

ENGAGEMENT RATE IN BLOG POSTS

544,669

IMPRESSIONS

PHOTOSHOOT

INCLUDED IN THE CAMPAIGN

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic