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Macro Influencers
With a large number of followers who share the same interests and passions as themselves, macro influencers excel at creating digital communities. As a brand, you can become a part of their community and expect high-quality content about your product. Your company gains brand ambassadors within the exact niches and specific target audiences you want to reach.
Why macro influencers?
High credibility
Macro influencers have typically spent a long time building their brand and have high credibility among their followers.
Excellent storytellers
By activiting macro influencers, you have the opportunity to leverage skilled storytellers as advocates for your brand who also deliver high-quality content.
Greater awareness
Macro influencers have a larger following than micro influencers, allowing you to gain awareness among a broader audience and potentially reach many more new customers.
High-converting
By activating the right macro influencers for your brand, our analyses show that, in many cases, macro influencers can achieve the lowest cost per conversion through a high conversion rate and a relatively large following.
What is a macro influencer?
Macro influencers have taken social media by storm. They are individuals who have built a significant presence on one or more social media platforms, boasting a large following and reach. Their following is typically established based on their personal brand and style, often within a specific niche such as fashion, beauty, fitness, travel, or lifestyle, in which they have a deep passion and expertise. Macro influencers may also be known for sharing personal experiences that their followers can relate to or be inspired by. But what exactly is a macro influencer, and how do they differ from other types of influencers?
At Represented, we generally work with the premise that a macro influencer in Denmark has between 10,000 and 100,000 followers on Instagram. One can also be a macro influencer on platforms like TikTok, YouTube, Twitch, or other social media.
The definition of a macro influencer can vary by country and who you ask. For instance, in the USA, macro influencers typically have more followers, and what we in Denmark define as macro influencers might be considered micro influencers in the USA. This is due to the larger population in the USA, and a profile with, for example, 20,000 followers would generally be seen as a smaller profile in relative terms than it would be in Scandinavia, for example.
What is the value of activating macro influencers?
Activating macro influencers can be of great value to your business or brand because macro influencers hold influence within a specific industry, niche, or demographic group with their large followings. They often have tens of thousands of followers, allowing you to reach a broad and engaged audience. When they discuss your product or brand, awareness around your brand significantly increases, and trust in your brand among their followers is strengthened. This is due to the trusted relationship many followers have with influencers and the positive impression they create about your brand.
Macro influencers are also skilled content creators, providing an opportunity to obtain high-quality content for use on your own platforms or in your overall marketing efforts. This saves time and resources as you can leverage their abilities to create engaging content about your products or services. You can also precisely target your audience by collaborating with influencers whose followers match your ideal customer base.
Collaborating with macro influencers in promotional campaigns can lead to a significant increase in your revenue. When macro influencers share unique discounts and offers with their followers, it often motivates potential customers to try your products or services. Additionally, you can benefit from feedback from influencers, as they can provide unbiased insights into how their followers perceive your products or services. This can be valuable information for improving your business strategy and communication.
However, it is crucial to choose the right macro influencers who align with your brand’s values and goals. Clear agreements and expectations in the collaboration with influencers are also important to ensure a successful partnership and achieve the desired results.
If you’d like to learn more about how we can assist you in activating macro-influencers as part of your marketing mix, you can schedule a no-obligation meeting with one of our skilled advisors.
We customize all campaign proposals to your company and needs to achieve the best results.
Receiving a campaign proposal is always free of charge.
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