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SANZI BEAUTY

CASE STUDY

HIGHLIGHTS

31

INFLUENCERS 

19,412,665

IMPRESSIONS

692

PUBLISHED POSTS

CAMPAIGN OBJECTIVE

Sanzi Beauty is a relative new beauty brand from Denmark, that has experienced rapid growth. They develop and sell a wide range of beauty products, e.g. eyelash serum, brow serum and facial skincare. 

From day one Sanzi Beauty has been aware of the importance of reaching out to their target audience through influencers and have built most of their marketing plan around this. We have advised them regarding their influencer marketing strategy since their launch in 2017.

Along the way we have helped to increase the consumers’ brand awareness about Sanzi Beauty as well as driving direct sales of their products – both in regard to existing products as well as launch campaigns for new products.

We have been their trusted advisor that have helped find the right match of influencers for their products. This also means we have been in close contact throughout the various campaigns in order to optimize results and campaign plans along the way. 

The data in this case study is aggregated across several campaign bursts we have executed in the period from November 2018 to July 2020.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

02:45

AVG. TIME SPENT PER BLOG POST

}

3 MONTHS, 1 DAY, 4 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

8.24%

ENGAGEMENT RATE IN BLOG POSTS

31

INFLUENCERS

46,847

TOTAL CLICKS

692

PUBLISHED POSTS

CONTENT ON INSTAGRAM

116 POSTS & 564 STORY SEQUENCES

19,412,665

IMPRESSIONS

1,893

SAVED POSTS ON INSTAGRAM

Sanzi Beauty

“We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us.“

– Robert Friedrich, CEO

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic