The Japanese fashion brand, UNIQLO, was to open their first store ever in Denmark – and naturally they wanted to create great awareness about the store opening but also establish brand awareness among Danish consumers.
35 fashion oriented micro influencers, both men and female, were activated with the main goal of creating awareness about UNIQLO’s new store as well as the brand itself.
The micro influencers were activated on Instagram and besides informing about the store opening, the purpose was to inspire the target group and give an insight to what kind of clothes UNIQLO has to offer.
The campaign resulted in great awareness and amazing content which UNIQLO has the rights to use on own channels.
to use the content on UNIQLO'S channels included
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