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Troelstrup x Represented

Campaign objective

The Danish retail and online shop Troelstrup wanted an ambassador who could help style and mix the luxury brands represented in the store while creating content for online use, in newsletters and in ads. Furthermore, Troelstrup wanted to create awareness about their physical shop in a time where everything is becoming more digital. They believe in giving the best real life costumer service, but wanted to have an online presence with their webshop as well.

The perfect match was Preppy Beast who has a way of styling items in a new and modern way – mixing and matching different brands creating a new expression for Troelstrup. The personal take on the styling from Alexander, the man behind Preppy Beast, served as a source of inspiration for the costumers of Troelstrup – both online and offline.

It is an on-going collaboration with more than 100 posts on blog and Instagram with everything from collages to expertly styled looks. It includes tips and tricks ranging from how to create the perfect festival look to a suit guide targeting male wedding guests searching for outfits.

The content has been used on the frontpage of troelstrup.com as well as in articles on their site.


published posts
engagementrate in blog posts
avg. time spent per blog posts
3 days, 21 hours
total time spent on blog posts
10 months
campaign period
to use the content on own channels

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