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Tivoli Friheden x Represented
Campaign Objective
Tivoli Friheden is an amusement park located in the heart of Aarhus, Denmark, offering fun and entertainment for visitors of all ages. With exciting rides and beautiful green areas, it’s a popular destination year-round. Tivoli Friheden aimed to increase awareness of the amusement park and highlight the various events it hosts throughout the year.
To create engaging content that Tivoli Friheden could utilize in the future, we activated 10 micro influencers on TikTok. Each influencer produced and published one video on their own TikTok channel, which Tivoli Friheden had full rights to use on its own media.
This is an example of how we assist in creating unique and inspiring user-generated content (UGC), which not only aims to be published on influencers’ channels but can also be included in the company’s content library and activated on its own channels as well as in paid advertising.
During the campaign period, the focus was on Halloween, Christmas in Tivoli, and the Climbing Park. See some of the inspiring content below.
Performance
10
micro influencers
10
videoes on TikTok
37,000+
video views
7.62%
highest engagement rate
Rights
included
Denmark
location
The collaboration with Represented has been incredibly smooth – from start-up, execution, to reporting.
We entered into a partnership with Represented solely for TikTok. As TikTok is still a relatively new platform for us, we needed guidance on how to utilize the platform – especially in terms of content creators. It has been an exciting process that has taught us a lot, which we can definitely apply to our future work with the platform. The collaboration with Represented has been incredibly smooth – from start-up, execution, to reporting. Overall, we have been very pleased with the collaboration.
Josefine Dahl Knudsen
Digital Content Specialist
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