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SF Studios x Represented

Campaign objective

SF Studios wanted to create awareness about the new movie “I Wanna Dance with Somebody”, which is about the singer Whitney Houston, when it launched in the Danish cinemas. Within the limits of the budget, we decided to activate one macro influencer who is passionate about dance and music herself and uses it in her content on social media. Therefore, she was a perfect match for the campaign.

The macro influencer integrated the campaign in her dancing universe and performed a Whitney Houston-inspired dance to the 1987 hit “I Wanna Dance with Somebody”. The influencer created an Instagram Reel, where she dances in a cinema and changes between a range of 80’s inspired outfits like there is no tomorrow.

Watch the cool Instagram Reel here below.


Instagram Reel
Instagram Story-sequences
Video views on Instagram Reel
Engagement rate on Instagram Reel
To use the content on own channel and in SoMe ads
Over performance on Instagram Reel

Based on video views, compared to the 5 previous and the 5 next Instagram Reels posted by the influencer


We are very satisfied with all parts of the collaboration and look forward to working with Represented on future movies.

Represented helped us find the perfect influencer match for our campaign for the movie “Whitney Houston: I Wanna Dance With Somebody”. Represented immediately understood our positioning for the movie and pitched ideas on how this could be executed using an influencer with a flair for both dance and fashion, so we could incorporate Whitney Houston’s music with some of her iconic looks while communicated the cinematography.

It resulted in a very creative Instagram Reel and Stories filmed in a cinema, setting the perfect tone for the film. In addition to meeting all our wishes, it also perfectly matched the influencer’s profile and usual content, and it therefore received a really positive reception from her followers.

Frida Regnar

Project Manager, Social Media

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