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& Other Stories

Campaign objective

The global fashion brand &Other Stories (a part of H&M Group) wanted to tap into Marie’s beautiful and colorful high-end fashion universe to reach out to a segment who is a bit older than their main audience. Marie has always been a true Stories-lover and that’s why the match is absolutely perfect!

It is an on-going collaboration and by this time Marie has published 19 Instagram Stories & 6 Instagram Posts on @mariejedig and 37 blog posts on mariejedig.com regarding everything from inspirational collages to inspiration for wedding dresses, everyday styles and the perfect vacation outfit as well as “outfit of the day”-posts.

Performance

1
influencer
62
published posts
953.154
impressions
Denmark
location
2,88%
click rate in blog posts
8,17%
engagementrate in Instagram posts
24.400
engagements on Instagram

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