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NIVEA x Represented

Campaign Objective

The internationally renowned skincare brand NIVEA was launched over 100 years ago and is known for its high-quality products including creams, lotions, and sun protection. In 2024, NIVEA aimed to appoint a new public figure in Denmark for their cleansing series, including the products Micellar Water and their Double Effect Eye Make-up Remover.

We partnered with the prominent influencer Olivia Salo,who has more than 100,000 followers on Instagram. We activated her popular Instagram profile, where she published a series of Reels and Storylines focusing on the various NIVEA cleansing products.

Additionally, we produced two professional campaign videos and 10 sharp still images, which NIVEA had the rights to use on their own channels as well as in their other marketing efforts, including their Paid Social advertising.

The campaign achieved over 400,000 organic exposures through Olivia Salo’s releases on her own channels. See the stunning content below.

Performance

1
mega influencer
6
posts on Instagram
400,000+
impressions
2,800+
engagements
Video production
included
Rights
included
Denmark
location

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