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Munkebjerg Hotel x Represented
Campaign Objective
The 4-star Munkebjerg Hotel, established in 1880, features 21 meeting and conference rooms, 158 rooms, three restaurants, a bar, a wine cellar, a casino, as well as a wellness and fitness area. It also boasts one of Denmark’s most stunning views over Vejle Fjord. Munkebjerg Hotel wanted to increase awareness of its history, remarkable facilities, and beautiful surroundings through the use of influencers.
By selecting three different Danish macro-influencers and activating them on Instagram through regular photo posts, videos in the form of Instagram Reels, and numerous Instagram Story sequences, we created a wealth of beautiful, authentic content in various settings, all resonating with their followers.
In addition to showcasing the luxurious facilities, exquisite cuisine, and highlighting the exceptional service to inspire followers, the influencers also shared a time-limited discount code for Munkebjerg Hotel. This aimed to incentivize consumers to book a stay—whether a longer retreat or a quick getaway—at Munkebjerg Hotel.
The video content from the campaign achieved an impressive average viewing time of 9.3 seconds, with one video reaching an extraordinary average viewing time of 18.3 seconds.
See a selection of the stunning content below.
Performance
3
influencers
3
Instagram Posts
36
Instagram Story-sequences
3
Instagram Reels
292,762
impressions
4,033
engagements
4.45%
Avg. engagement rate, Instagram Posts
9.3 sec.
Avg. viewing time, Instagram Reels
Vejle, Denmark
Location
Their professional approach and creative solutions have given us the confidence to work with influencers.
They have understood our needs and delivered results that have helped strengthen our brand and reach new target audiences. At the same time, excellent communication and continuous collaboration have ensured that we felt in safe hands throughout the entire process.
Louise Vest Sindberg
Revenue Manager, Munkebjerg Hotel
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