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Micro-Star International (MSI) x Represented

Campaign Objective

MSI is one of the world’s leading electronics manufacturers, continually working to deliver top-notch design and innovation. The goal of the campaign was to increase awareness of MSI’s laptop series “Creator” and “Stealth”, specifically the models “The Creator Z16” and “Stealth GS77”.

We activated two Nordic mega-influencers who created engaging and inspiring short films. The films were released on YouTube and were complemented by shorter releases on Instagram. In both influencers’ content, the focus was on how they utilized the laptop in their individual types of work.

To promote the “Stealth GS77” model, we casted Swedish DJ Sebastian Tadros as a content creator. For the awareness campaign for the “The Creator Z16” model, we activated video editor and influencer Cecilia Blomdahl, who is based in Longyearbyen, Svalbard, where she is known for producing fantastic video content inspired by the island’s magnificent nature.

This case is a great example of Nordic influencer marketing on YouTube.


Mega influencers
Sweden & Norway
Instagram publications
Video views
Engagement rate
to use the content on own channels and in SoMe-ads

Working together with Represented on our influencer marketing campaigns has been a breeze. We strongly recommend Represented for any brands who want to work with influencers in the Nordics.

As an international brand, it is easy to think about the Nordics as one homogenous region, but in fact, you are working with several countries with their local cultures and behaviors. Having Represented helping us to tackle this challenge by identifying and managing relevant local influencers has been crucial to reaching our marketing goals.

Their team’s professionalism, and especially willingness to go the extra mile when unforeseen hiccups happen is highly valued by us at MSI.

Ace Arnsmar

Marketing Specialist

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