Montana is a Danish, family-owned company that has been offering personal storage solutions for families across generations since 1982. We have run several campaigns with Montana, activating influencers from Denmark, Sweden, Norway, and Germany.
The goal of the influencer campaigns was to increase brand awareness, drive traffic to the Montana website, and continuously highlight specific models, collections, and variations.
The selected influencers showcased how they integrated Montana modules into their homes in a personal and engaging way, aligning with their home’s style and colors.
One of the campaigns focused on Montana’s collection of children’s furniture, for which we activated a range of influencers with both children and stylish homes.
These campaigns are a great example of how a traditional design brand can reach new target audiences through influencer marketing. Last year, the 40-year-old company had its best financial year to date, which they attributed in part to their increased digital focus, a focus that these campaigns have helped to promote.
DK, SE, NO & DE
Views, Instagram Reels
Impressions, Instagram Posts
to use the content on own channels
Represented provided exceptional guidance before, during, and after the campaign.
Our goal was to bring attention to our new Montana Kids collection through the utilization of selected micro influencers from Denmark, Norway, Sweden, and Germany. Represented helped us in selecting the appropriate profiles based on our brief, and they managed all the communication with the influencers.
Did the case spark your interest?
Fill out the contact form and we will contact you to talk about how you can succeed with influencer marketing too.