The Swedish interior brand Jotex was to establish a presence on the Danish market. Well-known Danish macro influencers with interior design as part of their content mix were activated to convey the story of the brand while also focusing on the quality of the product assortment and engaging the target audience. The influencers created and published beautiful and personal content across both blogs and Instagram. A group of micro influencers were activated to spark the curiosity of the consumers on Instagram with aesthetic posts of specific key items of the Jotex collection. Campaign goal: Increased brand awareness and quality traffic to Jotex’ webshop.
5 months, 26 days & 11 hours
total time spent on blog posts
click rate in blog posts
engagementrate in blog posts
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