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Hair by MBS x Represented
Campaign Objective
Hair By MBS is a Danish hair salon chain with locations in Køge, Slagelse, Næstved, Roskilde, and Sorø. The salon chain focuses on learning new trends and providing the very best service. They wanted to spread awareness of their services in the various cities, and decided to activate local micro influencers in the cities where the salons are located.
The campaign also aimed to inspire customers to book treatments. For Hair by MBS, user-generated content is also an essential focus area on their social media channels. That is why they purchased rights to the micro influencers’ content for usage on their own channels.
We activated 5 hyper-local micro influencers who took their followers through their treatment and were allowed to give away products from Kevin Murphy, who was also a partner on the campaign. The results showed a high level of engagement from followers living in the areas where the salons are located, as well as a noticeable increase in the number of bookings.
Performance
5
local micro influencers
Slagelse, Næstved & Køge
Location
10
Instagram Posts
37
Instagram Story-sequences
1,628
Engagements
14.50%
Engagement rate
Based on 10 Instagram Posts
42.15%
Engagement rate
Best performing Instagram Post
Rights
to use the content on own channels
Thank you, Represented, for getting us off to a good start.
This is not the last time we will choose this form of marketing, and it is certainly not the last time we will work with Represented.
With 5 salons spread across Zealand, we had been considering influencer marketing for some time, but we lacked the right approach. Represented took us under their wing and guided us through the entire process, giving us peace of mind and making the whole experience easy and manageable.
From the first meeting, we were met by professional employees who were extremely kind and skilled at delivering excellent results for our campaign. We were matched with what we believe to be the perfect influencers for our company and with the right strategy from Represented, we achieved better results than we had dared to hope for.
Marlene Bundgaard Sørensen
Founder & Owner
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