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Emma x Represented
Campaign Objective
Emma was founded in 2015 with roots in Germany and has since expanded to over 20 countries on five continents. Their clear goal is to improve the sleep of the entire world, and as part of that mission, they wanted to raise awareness of their work, with a particular campaign focus on their ‘Best in Test’ Emma Mattress.
We activated six influencers to increase awareness of the product and generate traffic to Emma’s website. The influencers shared their own experience of the product through humorous and personalized content, engaging their followers through Q&A and quizzes, among other things.
We created a unique discount code for each macro influencer. The influencers shared the discount code with their followers. A great way for the influencers to offer their followers a discount, and Emma to measure the sales from each influencers’ channels.
Performance
7
influencers
5 months
campaign period
8
Instagram Posts & Reels
80
Instagram Story-sequences
1,208,755
Impressions
8,445
Engagements
Rights
to use the content on own channels
Denmark
Location
understand our brand and positioning and work effortlessly to find the best individual influencers and campaign packages for us.
We have worked with Represented over the course of 5 months. Their proactive way of working has been ideal for our company, and all collaborations have gone seamlessly with our main contact persons at Represented taking care of everything for us.
They understand our brand and positioning and work effortlessly to find the best individual influencers and campaign packages for us.
We are very happy with Represented, and we will be looking into scaling our collaboration in the future.
Cecilie Bolstad-Larsen
Business Development Manager, Scandinavia
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