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DAY ET x Represented
Campaign Objective
We have had the pleasure of developing and managing several influencer marketing campaigns for the fashion brand DAY ET, focusing on their diverse range of bags and accessories, available in countless colors, patterns and designs. The products can be purchased through DAY ET’s retailers and in their own webshop. The objectives of the campaigns were to increase traffic to DAY ET’s webshop and Instagram profile, as well as to increase brand awareness across Scandinavia.
We activated a total of 32 Scandinavian influencers from Denmark, Norway, and Sweden, who promoted DAY ET’s product lines and collections on Instagram through inspiring content, such as video stories with hauls and beautiful posts and Reels.
The focus has been on both the DAY ET Main Collection and DAY ET Mini Collection. The many influencer activations have resulted in a large content bank consisting of user-generated videos and pictures. DAY ET has full commercial rights to all content and can repost photos and videos on their own social media channels as well as other platforms.
You can see the impressive results and browse through the content below.
Performance
21
influencers
2,868,666
impressions
26,878
engagements
21
Instagram Posts & Reels
340
Instagram Story-sequences
DK, NO, SE
location
6
campaigns
Represented are very professional and have managed to create an easy and clear process on several campaigns, which gives a really good overview both before, during and after campaign execution.
We have focused on both the DAY ET main collection and DAY ET Mini on the Danish, Norwegian and Swedish markets, where Represented helped us select relevant profiles based on a brief, make contact, follow up and evaluate after the campaign has ended. Represented has our warmest recommendations.
Nini Skræddergaard
Head of Brand & Marketing
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