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HiFi-Klubben x Bowers & Wilkins x Represented
Campaign Objective
HiFi Klubben is an international retail chain founded in Denmark in 1980, specializing in audio and visual electronics. The chain offers high-quality products within hi-fi systems, speakers, and other audio equipment. Known for its wide selection, renowned brands, and knowledgeable staff, HiFi Klubben is a preferred destination for audio enthusiasts.
HiFi Klubben aimed to increase awareness and recognition of the Bowers & Wilkins brand and the PX7 and PX8 headphones. A secondary objective was to drive traffic to HiFi Klubben’s website.
A total of 35 influencers in Denmark, Sweden, and Norway were activated to generate broad awareness of Bowers & Wilkins, highlighting the product’s superior sound quality and effective noise cancellation. Represented exclusively engaged macro- and mega-influencers on Instagram and TikTok.
The campaign achieved more than 5 million impressions across publications in the three countries. Explore the content and data from the campaign below.
I highly recommend partnering with Represented to anyone seeking a professional and efficient approach to influencer marketing – especially across multiple markets.
I had the pleasure of collaborating with Represented by Bloggers Delight on an influencer campaign rolled out across the Nordic region. From start to finish, the collaboration was professional, and the team at Represented made a significant difference throughout the entire process.
Their strategic insights were sharp, and their understanding of both the target audience and the brand ensured that the selected influencers were a perfect fit for the campaign’s objectives. Communication with the team was quick and efficient, and their ability to coordinate a Nordic campaign across multiple markets was impressive.
The results met our expectations, which were focused on branding and exposure across TikTok and Instagram. We not only experienced broad reach but also high engagement from the influencers’ followers, confirming the quality of their work. It was evident that the activated influencers had a strong connection with their followers, making the campaign message both credible and authentic.
I highly recommend partnering with Represented to anyone seeking a professional and efficient approach to influencer marketing – especially across multiple markets.
Rasmus Alstrup
CMO, HiFi Klubben
Performance
35
macro and mega influencers
28
Instagram Reels
130
Instagram Story-sequences
13
TikToks
5,000,000+
impressions
42,500+
engagements
2 moths & 27 days
total view time
Denmark, Sweden & Norway
Locations
Rights
included
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