The global skin- and haircare brand, Australian Bodycare, produces products containing tea tree oil. They wanted to increase brand awareness in Denmark.
The influencer, Helse Matilde, received the product line for testing before campaign start to find out if the products worked for her or not. Matilde absolutely loved the products and therefore the campaign became a reality.
Within the first 30 days Matilde generated 388 webshop sales via 10 Instagram Stories. Furthermore, Australian Bodycare experienced a significant increase in the sales of the highlighted products in retail stores.
The collaboration is on-going and so far, Matilde has generated more than 24,000 clicks and 600 webshop sales. The 45 pieces of content has resulted in more than 2 million impressions.
clicks to landing page
Based on direct sales in our own webshop alone, we achieved an ROI of 233% within the first 30 days.
Influencers have a strong relationship with their followers. Our campaign created a remarkable increase in sales overnight. The published content not only boosted direct sales in our webshop, but the influencers’ recommendations of our products also generated a revenue boost in our offline retail channels.
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