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Australian Bodycare

Campaign objective

The global skin- and haircare brand, Australian Bodycare, produces products containing tea tree oil. They wanted to increase brand awareness in Denmark.

The influencer, Helse Matilde, received the product line for testing before campaign start to find out if the products worked for her or not. Matilde absolutely loved the products and therefore the campaign became a reality.

Within the first 30 days Matilde generated 388 webshop sales via 10 Instagram Stories. Furthermore, Australian Bodycare experienced a significant increase in the sales of the highlighted products in retail stores.

The collaboration is on-going and so far, Matilde has generated more than 24,000 clicks and 600 webshop sales. The 45 pieces of content has resulted in more than 2 million impressions.

Performance

1
influencer
45
published posts
2,129,678
impressions
607
conversions
24,672
clicks to landing page
Denmark
location
quote

Based on direct sales in our own webshop alone, we achieved an ROI of 233% within the first 30 days.

Influencers have a strong relationship with their followers. Our campaign created a remarkable increase in sales overnight. The published content not only boosted direct sales in our webshop, but the influencers’ recommendations of our products also generated a revenue boost in our offline retail channels.

Morten Bo Madsen

Marketing Director & Co-owner

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