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PHILIPS HUE

CASE STUDY

HIGHLIGHTS

4

INFLUENCERS

2,323,192

IMPRESSIONS

8,582

CLICKS

CAMPAIGN OBJECTIVE

Philips wanted to increase awareness around their multiple products within the ‘Philips Hue Family’. The main purpose was to inspire consumers on how to incorporate different kind of lightning for different situations – a story which was told through user-generated content based on everyday life situations where lights have different purposes; everything from adjusting the light in your house while being on vacation for safety reasons to great dinner light which sets the mood for a cozy evening with the family.

We created a campaign with 4 Scandinavian influencers; One from Norway, Sweden, Denmark and Finland. All four influencers were ambassadors for Philips Hue throughout 2019.

The content package included a mix of blog posts, Instagram Posts and Instagram Stories – and throughout the year, there was a monthly burst to secure great awareness around Philips Hue. The outcome was a wide range of different content illustrating and describing how much light actually means to us in our everyday life.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

01:55

AVG. TIME SPENT PER BLOG POST

}

1 YEAR, 2 MONTH, 28 DAYS, 4 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DK, SE, NO & FI

LOCATION

8,285

CLICKS

4

INFLUENCERS

0.88%

CLICK RATE IN BLOG POSTS

i

140

PUBLISHED POSTS

1.20%

ENGAGEMENT RATE IN BLOG POSTS

2,323,192

IMPRESSIONS

3

MEDIA TYPES:
BLOG, INSTAGRAM POST & INSTAGRAM STORY

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic