HIGHLIGHTS
4
2,323,192
IMPRESSIONS
8,582
CAMPAIGN OBJECTIVE
Philips wanted to increase awareness around their multiple products within the ‘Philips Hue Family’. The main purpose was to inspire consumers on how to incorporate different kind of lightning for different situations – a story which was told through user-generated content based on everyday life situations where lights have different purposes; everything from adjusting the light in your house while being on vacation for safety reasons to great dinner light which sets the mood for a cozy evening with the family.
We created a campaign with 4 Scandinavian influencers; One from Norway, Sweden, Denmark and Finland. All four influencers were ambassadors for Philips Hue throughout 2019.
The content package included a mix of blog posts, Instagram Posts and Instagram Stories – and throughout the year, there was a monthly burst to secure great awareness around Philips Hue. The outcome was a wide range of different content illustrating and describing how much light actually means to us in our everyday life.
SELECTED CONTENT
SELECTED CONTENT
PERFORMANCE
01:55
AVG. TIME SPENT PER BLOG POST
1 YEAR, 2 MONTH, 28 DAYS, 4 HOURS
TOTAL TIME SPENT ON BLOG POSTS
DK, SE, NO & FI
LOCATION
8,285
CLICKS
4
INFLUENCERS
0.88%
CLICK RATE IN BLOG POSTS
140
PUBLISHED POSTS
1.20%
ENGAGEMENT RATE IN BLOG POSTS
2,323,192
IMPRESSIONS
3
MEDIA TYPES:
BLOG, INSTAGRAM POST & INSTAGRAM STORY
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.
MORE CASES
MORE CASES
%
advertisers say influencer marketing is an effective marketing channel
%
of teens trust influencers more than traditional celebrities
%
of women use social media for purchasing advice
WHAT OUR CUSTOMERS SAY
WHAT OUR CUSTOMERS SAY