HIGHLIGHTS
28
INFLUENCERS
702,177
IMPRESSIONS
90
CAMPAIGN OBJECTIVE
The Swedish interior brand Jotex was to establish a presence on the Danish market. Well-known Danish macro influencers with interior design as part of their content mix were activated to convey the story of the brand while also focusing on the quality of the product assortment and engaging the target audience. The influencers created and published beautiful and personal content across both blogs and Instagram. A group of micro influencers were activated to spark the curiosity of the consumers on Instagram with aesthetic posts of specific key items of the Jotex collection. Campaign goal: Increased brand awareness and quality traffic to Jotex’ webshop.
SELECTED CONTENT
SELECTED CONTENT
PERFORMANCE
03:03
AVG. TIME SPENT PER BLOG POST
5 MONTHS, 26 DAYS & 11 HOURS
TOTAL TIME SPENT ON BLOG POSTS
DENMARK
LOCATION
12,968
ENGAGEMENTS
28
INFLUENCERS
1.85%
ENGAGEMENT RATE
90
PUBLISHED POSTS
5.67%
CLICK RATE IN BLOG POSTS
702,177
IMPRESSIONS
34 DAYS
CAMPAIGN PERIOD
MORE CASES
MORE CASES
%
advertisers say influencer marketing is an effective marketing channel
%
of teens trust influencers more than traditional celebrities
%
of women use social media for purchasing advice
WHAT OUR CUSTOMERS SAY
WHAT OUR CUSTOMERS SAY
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.