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FLEXBOLIG - LOLLAND KOMMUNE

CASE STUDY

HIGHLIGHTS

3

INFLUENCERS 

273,031

IMPRESSIONS

76

PUBLISHED POSTS

CAMPAIGN OBJECTIVE

Flexbolig is a term used for houses that have separate rules for residence requirement than normal houses. This means that a “Flex House” can be used as an extra family home, much like a summer house.

However, the “flex houses” rules are quite complex, and Lolland Municipality therefore wanted a marketing channel to explain the concept and its benefits to the right target group.

We created a campaign with 3 influencers, who could explain the “Flex House” concept through the eyes of potential buyers, and promote this as an attractive option for young families in Copenhagen.

The campaign included personal content from the influencers’ visits to Lolland and in-depth descriptions of what a “Flex House” is. All combined with aesthetic pictures, inspiring the readers to explore this part of Denmark.

Campaign goal: Generate awareness around the “Flexbolig” concept and highlighting the geographical area as an attractive place. All in order to attract new residents to the area.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

03:25

AVG. TIME SPENT PER BLOG POST

}

9 DAYS, 7 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

7.20%

ENGAGEMENT RATE IN BLOG POSTS

3

INFLUENCERS

3

PLATFORMS
BLOG, INSTAGRAM & FACEBOOK

76

PUBLISHED POSTS

26 DAYS

CAMPAIGN PERIOD

273,031

IMPRESSIONS

Z

RIGHTS

TO USE THE CONTENT ON OWN CHANNELS

Flexbolig - Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results” 

– Henrik Madsen, Deputy Head, Strategy and Executive Secretariat, Lolland Municipality

Flexbolig - Lolland Kommune

“The influencers have contributed with unique and authentic content to our campaign. They each have their own personal approach, audience and way of communicating, which has given a new perspective and approach to the campaign.

Represented has been involved from A to Z and has been very professional in their work.”

– Julie Sophie Christensen, Communications, Lolland Municipality

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic