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C MORE

CASE STUDY

HIGHLIGHTS

6

INFLUENCERS 

1,747,911

IMPRESSIONS

16.16%

CONVERSION RATE FOR

NEW PAYING SUBSCRIBERS

CAMPAIGN OBJECTIVE

C More Entertainment is a subscription-based streaming service with movies, TV-series and a Kids section.

C More wanted to drive in-depth awareness to potential customers with a goal of growing their subscriber base. We activated a group of female influencers in the age 25-35 years over approximately three months.

They created and published more than 100 pieces of unique content telling different personal and inspiring stories of their use of C More. The mommy bloggers focused on the concept of “Me Time” where they were relaxing in the couch watching their favorite TV-series after the kids were put to sleep. As a secondary message the mommy bloggers told about the Kids section, which is a great add-on for families. Two single influencers without kids held a slumber party together with loads of candy and C More on the TV.

All content included a clear call-to-action where the followers could easily sign up for C More.
The campaign was a huge success generating more than 1.7 million impressions resulting in a significant amount of direct conversions in terms of new paying subscribers.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

02:45

AVG. TIME SPENT PER BLOG POST

}

1 MONTH, 26 DAYS & 11 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

1,747,911

IMPRESSIONS

6

INFLUENCERS

16.16%

CONVERSION RATE

106

PUBLISHED POSTS

114 DAYS

CAMPAIGN PERIOD

C MORE

“Represented has helped us with our influencer marketing activities on several occasions, and we have been very pleased with the collaboration – from the initial dialogue to the execution and final report, which is very adequate.

For this specific campaign, we achieved a total of nearly 1,500 new subscribers and a great conversion rate of 16.67%. In addition, we reached more than 1.7 million impressions as well as a lot of nice content from various contexts and situations; me-time, fun with the girlfriends and cozy family evenings.

It is valuable for us to use influencers as a part of our marketing mix.
We always have a good dialogue with the entire team at Represented and we let them manage our campaigns with great trust.”

– Louise Lundgaard, Head of Marketing, C More

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic