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C More x Represented
Campaign objective
C More Entertainment is a subscription-based streaming service with movies, TV-series and a Kids section. C More wanted to drive in-depth awareness to potential customers with a goal of growing their subscriber base. We activated a group of female influencers in the age 25-35 years over approximately three months.
They created and published more than 100 pieces of unique content telling different personal and inspiring stories of their use of C More. The mommy bloggers focused on the concept of “Me Time” where they were relaxing in the couch watching their favorite TV-series after the kids were put to sleep. As a secondary message the mommy bloggers told about the Kids section, which is a great add-on for families. Two single influencers without kids held a slumber party together with loads of candy and C More on the TV.
All content included a clear call-to-action where the followers could easily sign up for C More. The campaign was a huge success generating more than 1.7 million impressions resulting in a significant amount of direct conversions in terms of new paying subscribers.
Performance
6
influencers
1,747,911
impressions
16.16%
conversion rate, new subscribers
106
published posts
1 month & 26 days
total time spent on blog posts
114 days
campaign period
Denmark
location
Represented has helped us with out influencer marketing activities on several occasions, and we have always been very satisfied with the collaboration – everything from the initial dialogue to execution and reporting has been very accurate.
For this specific campaign, we achieved almost 1,500 new subscribers and a nice conversion rate of 16.67%. In addition, we got more than 1.7 million exposures as well as a lot of great content from different contexts and situations; everything from self-indulgence, fun with friends and cozy family evenings.
It is valuable for us to use influencers as part of our marketing. We always have a good dialogue with the entire team at Represented, and we let them manage and execute our campaigns with great confidence.
Louise Lundsgaard
Head of Marketing
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