HIGHLIGHTS
6
INFLUENCERS
1,747,911
IMPRESSIONS
16.16%
CONVERSION RATE FOR
NEW PAYING SUBSCRIBERS
CAMPAIGN OBJECTIVE
C More Entertainment is a subscription-based streaming service with movies, TV-series and a Kids section.
C More wanted to drive in-depth awareness to potential customers with a goal of growing their subscriber base. We activated a group of female influencers in the age 25-35 years over approximately three months.
They created and published more than 100 pieces of unique content telling different personal and inspiring stories of their use of C More. The mommy bloggers focused on the concept of “Me Time” where they were relaxing in the couch watching their favorite TV-series after the kids were put to sleep. As a secondary message the mommy bloggers told about the Kids section, which is a great add-on for families. Two single influencers without kids held a slumber party together with loads of candy and C More on the TV.
All content included a clear call-to-action where the followers could easily sign up for C More.
The campaign was a huge success generating more than 1.7 million impressions resulting in a significant amount of direct conversions in terms of new paying subscribers.
SELECTED CONTENT
SELECTED CONTENT
PERFORMANCE
02:45
AVG. TIME SPENT PER BLOG POST
1 MONTH, 26 DAYS & 11 HOURS
TOTAL TIME SPENT ON BLOG POSTS
DENMARK
LOCATION
1,747,911
IMPRESSIONS
6
INFLUENCERS
16.16%
CONVERSION RATE
106
PUBLISHED POSTS
114 DAYS
CAMPAIGN PERIOD
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.
MORE CASES
MORE CASES
%
advertisers say influencer marketing is an effective marketing channel
%
of teens trust influencers more than traditional celebrities
%
of women use social media for purchasing advice
WHAT OUR CUSTOMERS SAY
WHAT OUR CUSTOMERS SAY