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AUSTRALIAN BODYCAARE

CASE STUDY

HIGHLIGHTS

1

INFLUENCER

2,129,678

IMPRESSIONS

607

CONVERSIONS

CAMPAIGN OBJECTIVE

The global skin- and haircare brand, Australian Bodycare, produces products containing tea tree oil. They wanted to increase brand awareness in Denmark.
 
The influencer, Helse Matilde, received the product line for testing before campaign start to find out if the products worked for her or not. Matilde absolutely loved the products and therefore the campaign became a reality.
 
Within the first 30 days Matilde generated 388 webshop sales via 10 Instagram Stories. Furthermore, Australian Bodycare experienced a significant increase in the sales of the highlighted products in retail stores.
 
The collaboration is on-going and so far, Matilde has generated more than 24,000 clicks and 600 webshop sales. The 45 pieces of content has resulted in more than 2 million impressions.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

02:44

AVG. TIME SPENT PER BLOG POST

}

11 DAYS & 16 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

1

INFLUENCER

45

PUBLISHED POSTS

2,129,678

IMPRESSIONS

24,672

CLICKS TO LANDING PAGE

607

CONVERSIONS

Australian Bodycare

“Influencers have a strong relation with their followers, and our campaign created a notable increase in our sales from one day to the other.

The published content did not only boost direct sales in our own webshop, but the influencer recommendations of our products also generated a lift in sales in our offline retail channels.

Based on direct sales in our own webshop alone the ROI was 233% within the first 30 days.”

Morten Bo Madsen, Marketing Director & Co-owner
Australian-bodycare.com

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic