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AARHUS AIRPORT

CASE STUDY

HIGHLIGHTS

2

INFLUENCERS 

174,077

IMPRESSIONS

56

PUBLISHED POSTS

CAMPAIGN OBJECTIVE

The goal of Aarhus Airport was to create awareness and to add some coolness to their brand through a holistic co-branding campaign that was targeted towards young travellers from Aarhus and surrounding areas. For this collaboration we found the perfect match in Sidsel & Lasse; a well-established influencer couple from Aarhus that reaches out to the target group with their inspiring and aesthetically pleasing universe filled with travelling, city guides and photo diaries from the many destinations they’ve visited.
 
The collaboration was built around the couple’s universe and the focus areas that AAR wanted to highlight such as city-breaks. Sidsel & Lasse published inspirational content on their own platforms, created editorial content for AAR.dk and appeared in a TV-spot. These different approaches helped AAR create a holistic and relevant campaign, that came to appeal to the target group and create awareness of AAR as an airport with plenty of opportunities.

SELECTED CONTENT

PERFORMANCE

}

02:18

AVG. TIME SPENT PER BLOG POST

}

1 MONTH, 11 DAYS & 7 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

2

INFLUENCERS

56

PUBLISHED POSTS

174,077

IMPRESSIONS

4,978

ENGAGEMENTS
ON INSTAGRAM POSTS, FACEBOOK AND BLOG POSTS

4.2%

ENGAGEMENT RATE ON INSTAGRAM POSTS, FACEBOOK AND BLOG POSTS

ALSO INCLUDED

RIGHTS

TO USE VIDEO IN TV-SPOTS
Z

RIGHTS

TO USE CONTENT ON OWN CHANNELS

TAKEOVER

ON AARHUS AIRPORT’S INSTAGRAM

l

4 EDITORIALS

ON AAR.DK

Aarhus Airport

“We have been looking for a long-term collaboration, because that is what brings real value to both our brand and Sidsel & Lasse’s followers. In the end, that is what it’s all about.

The long-term collaboration indicates commitment from both sides, and we hereby ensure that we get a perceived, personal and authentic perspective on the messages over time. This should make it easier for Sidsel & Lasse’s followers to relate to – and hereby create a real value for the followers, that actually moves something.”

– Dortea Grønbæk, Marketing & Communications Manager at Aarhus Airport

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

SCHEDULE A FREE VIDEO MEETING

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

“Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic