HIGHLIGHTS
2
INFLUENCERS
174,077
IMPRESSIONS
56
CAMPAIGN OBJECTIVE
The goal of Aarhus Airport was to create awareness and to add some coolness to their brand through a holistic co-branding campaign that was targeted towards young travellers from Aarhus and surrounding areas. For this collaboration we found the perfect match in Sidsel & Lasse; a well-established influencer couple from Aarhus that reaches out to the target group with their inspiring and aesthetically pleasing universe filled with travelling, city guides and photo diaries from the many destinations they’ve visited.
The collaboration was built around the couple’s universe and the focus areas that AAR wanted to highlight such as city-breaks. Sidsel & Lasse published inspirational content on their own platforms, created editorial content for AAR.dk and appeared in a TV-spot. These different approaches helped AAR create a holistic and relevant campaign, that came to appeal to the target group and create awareness of AAR as an airport with plenty of opportunities.
SELECTED CONTENT
PERFORMANCE
02:18
AVG. TIME SPENT PER BLOG POST
1 MONTH, 11 DAYS & 7 HOURS
TOTAL TIME SPENT ON BLOG POSTS
DENMARK
LOCATION
2
INFLUENCERS
56
PUBLISHED POSTS
174,077
IMPRESSIONS
4,978
ON INSTAGRAM POSTS, FACEBOOK AND BLOG POSTS
4.2%
ALSO INCLUDED
RIGHTS
RIGHTS
TO USE CONTENT ON OWN CHANNELS
TAKEOVER
ON AARHUS AIRPORT’S INSTAGRAM
4 EDITORIALS
ON AAR.DK
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.
GROW YOUR BUSINESS WITH INFLUENCER MARKETING
Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to contact@represented.dk and we will get back to you.
You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.
MORE CASES
MORE CASES
%
advertisers say influencer marketing is an effective marketing channel
%
of teens trust influencers more than traditional celebrities
%
of women use social media for purchasing advice
WHAT OUR CUSTOMERS SAY
WHAT OUR CUSTOMERS SAY