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TROELSTRUP

CASE STUDY

HIGHLIGHTS

1

INFLUENCER

125,285

IMPRESSIONS

74

PUBLISHED POSTS

CAMPAIGN OBJECTIVE

The Danish retail and online shop Troelstrup wanted an ambassador who could help style and mix the luxury brands represented in the store while creating content for online use, in newsletters and in ads. Furthermore, Troelstrup wanted to create awareness about their physical shop in a time where everything is becoming more digital. They believe in giving the best real life costumer service, but wanted to have an online presence with their webshop as well.

The perfect match was Preppy Beast who has a way of styling items in a new and modern way – mixing and matching different brands creating a new expression for Troelstrup. The personal take on the styling from Alexander, the man behind Preppy Beast, served as a source of inspiration for the costumers of Troelstrup – both online and offline.

It is an on-going collaboration with more than 100 posts on blog and Instagram with everything from collages to expertly styled looks. It includes tips and tricks ranging from how to create the perfect festival look to a suit guide targeting male wedding guests searching for outfits.

The content has been used on the frontpage of troelstrup.com as well as in articles on their site.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

02:06

AVG. TIME SPENT PER BLOG POST

}

3 DAYS, 21 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

1

INFLUENCER

74

PUBLISHED POSTS

125,285

IMPRESSIONS

21.30%

ENGAGEMENT RATE IN BLOG POSTS

2

PLATFORMS
BLOG & INSTAGRAM

10 MONTHS

CAMPAIGN PERIOD

N

RIGHTS

TO USE THE CONTENT ON OWN CHANNELS

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic