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NESCAFÉ

CASE STUDY

HIGHLIGHTS

62

INFLUENCERS

18,313

ENGAGEMENTS

88

PUBLISHED POSTS

CAMPAIGN OBJECTIVE

NESCAFÉ AZERA Americano was due to relaunch – a new and exciting design but the same great taste. A competition was issued in all of Scandinavia where everyone had the opportunity to propose a suggestion for the new design for the product. Among the different suggestions, NESCAFÉ singled out three designs on which all consumers had the opportunity to vote for their favorite. In order to create awareness on the relaunch, we activated 62 micro influencers across Norway, Sweden, Finland and Denmark.
 
NESCAFÉ reached a great portion of their target audience, from whom a great engagement was shown. This was reflected in the fact that more than 2,000 followers from the four countries chose to vote for their favorite design.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

DK, NO, SE & FI

LOCATIONS

MICRO & MACRO

INFLUENCERS

62

INFLUENCERS

88

PUBLISHED POSTS

18,313

ENGAGEMENTS

3.17%

ENGAGEMENT RATE

PACKING & SHIPPING

INCLUDED

N

RIGHTS

TO USE THE CONTENT ON OWN MEDIA INCLUDED

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic