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BROTHER

CASE STUDY

HIGHLIGHTS

8

INFLUENCERS

382,429

IMPRESSIONS

50

PUBLISHED POSTS

CAMPAIGN OBJECTIVE

Brother wanted to drive awareness around their new generation of label printers, and change the perception of label printer usage in order to drive recognition and sales among consumers.

Brother wanted user-generated content for their website, in order to inspire consumers interested in the product and to show how it works.

We created a campaign with eight different influencers. Common for all, was their creativity, aesthetic sense and relevance to the product. The content package included a mix of blog posts, Instagram posts, Instagram stories and Youtube videos.

The outcome was a wide range of different content – a mix of pictures, text and video illustrating and describing different ways the label printer could be used for decorating and organizing.

Because the campaign ran around Christmas time, we created immediate relevance by directing some of the focus toward seasonal themes such as decoration of the Christimas table, gift wrapping, and Christmas ornaments.

SELECTED CONTENT

SELECTED CONTENT

PERFORMANCE

}

02:58

AVG. TIME SPENT PER BLOG POST

}

1 MONTH, 7 DAYS, 9 HOURS

TOTAL TIME SPENT ON BLOG POSTS

DENMARK

LOCATION

3,187

CLICKS

8

INFLUENCERS

1.45

CLICK RATE

50

PUBLISHED POSTS

6.24%

ENGAGEMENT RATE IN BLOG POSTS

382,429

IMPRESSIONS

Z

RIGHTS

TO USE THE CONTENT ON OWN CHANNELS

GROW YOUR BUSINESS WITH INFLUENCER MARKETING

Learn more about our Influencer Marketing services from one of our advisors, please fill in your information or send an e-mail to info@represented.dk and we will get back to you.

You can also schedule a free 30 minutes video call with one of our advisors to learn more about how you can succeed with influencer marketing.

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%

advertisers say influencer marketing is an effective marketing channel

%

of teens trust influencers more than traditional celebrities

%

of women use social media for purchasing advice

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic

 

WHAT OUR CUSTOMERS SAY

Sanzi Beauty

"We are a new brand in the beauty industry, and from day one we have been aware of the importance of reaching our target audience through influencers.

In doing so, Represented has been a huge help. They have been able to target our campaign to the right segment by using their great insights about which influencers match our products. This has generated extremely effective campaigns where we have been exposed to the right target group, resulting in creating high conversion and sales in our webshop.

The planning and execution of the campaigns have always been very professional and Represented has shown great expertise and precision in regards to positioning the Sanzi brand in the communication with the influencers. We give Represented our warmest recommendations. They have become a valuable and permanent partner for us."

– Robert Friedrich, CEO

Lolland Kommune

“Working with influencers is new for us and with the many opportunities influencer marketing presents, it was important for us to have a professional entrance to the channel.

Represented guided us through the entire process from initial brainstorming, definition of target groups, campaign planning and reporting on the results”

– Henrik Madsen, Souschef, Strategi- og Direktionssekretariatet, Lolland Municipality

Pierre Fabre

Represented is talented at finding relevant influencers for our campaigns. Their close relationship with the influencers, great passion for their work and professionalism means they can select the right mix of influencers within the given budget."

- Nura Billie, Digital Manager, Pierre Fabre Dermo-Cosmetique Nordic